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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

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AI   -   Jun 29, 2025 Salesforce study reveals enterprise AI agents fail 65% of multiturn tasks
AI agents achieve 58% success in single-turn CRM tasks but drop to 35% in multi-turn interactions per Salesforce study.

New benchmark shows significant gaps between current LLM capabilities and real-world business demands across customer service, sales and pricing scenarios.

by Luis Rijo
Video   -   Jun 29, 2025 Amazon Video Generator gains advanced AI motion for high-action product ads
Amazon Video Generator transforms static product images into dynamic ads showing watches in action on users' wrists.

Amazon announces enhanced Video Generator with realistic motion capture and multi-scene creation for all U.S. advertisers.

by Luis Rijo
AI   -   Jun 29, 2025 Google forces Gemini AI on Workspace users amid pricing complaints
Google Workspace with Gemini AI logo showing mandatory integration that sparked user pricing complaints

Tech industry voices frustration as Google mandates AI features without opt-out options in Workspace subscriptions.

by Luis Rijo
AI   -   Jun 29, 2025 Platform payments fuel AI slop flood across social media
AI-generated cat eating spaghetti demonstrates viral slop content monetized by social platforms

Monetization programs from TikTok, Meta, YouTube and X drive creators to mass-produce low-quality AI content for financial gain.

by Luis Rijo
AI   -   Jun 29, 2025 Court rules Meta used copyrighted books legally for AI training
Judge explains key difference between human reading and AI text processing in Meta copyright ruling

Federal judge grants summary judgment to Meta in landmark copyright case involving book authors and LLM training data.

by Luis Rijo
AI   -   Jun 28, 2025 Google search head reveals "game system" approach as AI mode begins advertising rollout
Google's head of search Liz Reid discusses AI Mode advertising rollout and SEO spam prevention measures.

Google's AI search transformation accelerates with revenue focus while maintaining vigilance against SEO manipulation tactics.

by Luis Rijo
AI   -   Jun 28, 2025 AI models fake understanding while failing basic tasks
AI model correctly defines ABAB rhyme scheme but fails to apply it, demonstrating potemkin understanding

MIT research reveals language models can define concepts but cannot apply them consistently

by Luis Rijo
AI   -   Jun 28, 2025 "People will figure it out": Google CEO on publisher compensation future
Google CEO Sundar Pichai amid declining publisher traffic and AI marketplace transformation concerns

Google executive suggests creators will develop content specifically for artificial intelligence platforms during industry summit.

by Luis Rijo
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