Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify interface on United Airlines seatback screen showing podcasts and audiobooks in-flight

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

IAB's 2025 guide on measuring digital audio in Media Mix Models to solve investment gap in advertising.

Audio - Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Espada

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Audio - Jun 29, 2025 Digital audio measurement gains standardized approach to solve investment gap

Despite 80% of Americans listening to digital audio monthly, the channel attracts only 2.9% of advertising spend.

by Luis Espada

Audio - Jun 16, 2025 Google introduces audio overviews for search queries in Labs experiment

Google launches conversational audio summaries powered by Gemini models for hands-free search experience.

by Luis Espada

Audio - Jun 08, 2025 Spotify launches United Airlines partnership for seatback entertainment

Spotify partners with United Airlines offering 450+ hours of content across 130,000+ seatback screens with 4K quality starting June 2025.

by Luis Espada

Audio - Jun 08, 2025 SiriusXM secures exclusive U.S. Open audio rights

SiriusXM's U.S. Open audio broadcasting announcement

SiriusXM announced exclusive U.S. Open audio rights, creating premium advertising opportunities in golf's affluent market.

by Luis Espada

Audio - Jun 08, 2025 YouTube Music adds ADS to Now Playing screen for free users

YouTube Music's new Now Playing banner ads shown with Pink Floyd track and promotional content

Google introduces banner advertisements directly on music playback interface, expanding monetization of free streaming service.

by Luis Espada

Audio - May 29, 2025 NotebookLM mobile app launch extends Google's AI research assistant

NotebookLM mobile app interface showing recent research notebooks with offline audio playback features

Google releases iOS and Android apps for AI research tool supporting offline audio playback and cross-platform sharing.

by Luis Espada

Audio - Apr 29, 2025 Spotify's ad revenue climbs 8% as automation tools transform platform

The image visualizes Spotify's Q1 2025 ad tech growth with 8% revenue increase and improved margins across 423M users.

Streaming giant introduces advanced advertising solutions while reaching 268 million subscribers, but market reacts cautiously to Q2 projections.

by Luis Espada

Audio - Apr 29, 2025 The Trade Desk integrates Bunny Studio for audio ad creation

Kokai platform now enables direct audio ad production through creative services partnership.

by Luis Espada