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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Audio   -   Jan 07, 2026 DAX brings DISQO's measurement tools to every audio campaign
Brand lift measurement showing +1.1% awareness increase from video advertising campaign effectiveness analysis

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

Audio   -   Jan 04, 2026 KPop Demon Hunters' Golden leads YouTube music charts
HUNTR/X from KPop Demon Hunters topped YouTube charts with Golden in Dec 2025

YouTube's December 26, 2025-January 1, 2026 charts show Golden by KPop Demon Hunters Cast leading globally with 72.3 million views while regional preferences create fragmented markets.

KPop Demon Hunters animated characters from Netflix film whose soundtrack topped YouTube charts
Audio   -   Jan 08, 2026 Netflix soundtrack dominates as YouTube charts reveal fragmented listening

Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.

by Luis Espada
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Audio   -   Jan 08, 2026 Netflix soundtrack dominates as YouTube charts reveal fragmented listening
KPop Demon Hunters animated characters from Netflix film whose soundtrack topped YouTube charts

Golden from KPop Demon Hunters leads US charts with 9.3M views while Peso Pluma and regional hits fragment the December 26-January 1 streaming landscape.

by Luis Espada
Audio   -   Jan 07, 2026 DAX brings DISQO's measurement tools to every audio campaign
Brand lift measurement showing +1.1% awareness increase from video advertising campaign effectiveness analysis

DAX US partners with DISQO on January 6, 2026, to provide accessible brand lift measurement across podcast and streaming audio inventory reaching 108 million listeners.

by Luis Espada
Audio   -   Jan 04, 2026 KPop Demon Hunters' Golden leads YouTube music charts
HUNTR/X from KPop Demon Hunters topped YouTube charts with Golden in Dec 2025

YouTube's December 26, 2025-January 1, 2026 charts show Golden by KPop Demon Hunters Cast leading globally with 72.3 million views while regional preferences create fragmented markets.

by Luis Espada
Audio   -   Jan 02, 2026 Federal judge blocks Nielsen's controversial radio ratings policy
Court blocks Nielsen's anticompetitive radio ratings policy in Cumulus Media antitrust victory.

A federal court has barred Nielsen from enforcing a contested pricing policy that radio giant Cumulus Media argued illegally leverages the measurement company's monopoly power over radio audience data.

by Luis Espada
Audio   -   Dec 31, 2025 Shadow library scraped 86 million Spotify tracks for preservation
Chart shows Spotify song availability by market code with over 11 million tracks in top markets

Anna's Archive distributed 256 million Spotify metadata rows and 86 million audio files totaling 300 terabytes, representing 99.6% of platform listens.

by Luis Espada
Audio   -   Dec 28, 2025 Christmas dominates YouTube's latest weekly music rankings
YouTube Music Christmas charts December 2025 weekly rankings holiday season streaming data

Mariah Carey's seasonal classic reaches 57.1 million views while Wham! captures 53 million as festive tracks surge across 13 markets.

by Luis Espada
Audio   -   Dec 28, 2025 YouTube pulls the plug on Billboard charts after streaming weight dispute
YouTube pulls the plug on Billboard charts after streaming weight dispute

YouTube withdraws streaming data from Billboard charts after January 16, 2026, ending decade-long partnership over ad-supported versus subscription weighting.

by Luis Espada
Audio   -   Dec 26, 2025 iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers
iHeartMedia opens OTA broadcast radio to Viant's programmatic buyers

Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.

by Luis Espada
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