Display Rubicon Project changes name to Magnite Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
Audio SiriusXM buys Simplecast SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.
Audio Deezer introduces Podcasts in Turkey Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.
Audio Deezer Introduces Podcasts in Israel Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”
Audio Swoot is now Podhero, an app trying to help podcasters get paid Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.
Audio Deutsche Telekom to launch a smart speaker for 49.99 euros Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
Audio 70% of Canadians are listening online audio 70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
Audio Sonos launches Sonos Radio, an ad-supported streaming radio service Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
Audio AdsWizz hires Anne Frisbie as SVP of Global Supply AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
Audio Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Audio AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.
Audio Google launches Podcasts Manager Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.
Audio Apple expands podcasts into 20 new countries Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
Audio Triton Digital launches a report with the top podcasts in the United States Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
Display Google introduces a new user role for clients of agencies in DV360 Google this week announced that is introducing a new user role for clients of agencies in DV360. The new user role will enable agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees.
Audio New record: Almost 100,000 podcasts were created last month 96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
Audio Google launches Google Podcasts in iOS Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
Audio AdsWizz launches automated host-read audio ads on AudioMatic AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
Display Google introduces limits on Ad Manager line items, starting in May 1st Google this month created a page with the limits of Google Ad Manager, and it stated that the limits will apply from May 1st. The introduced limits remove control from publishers, as they will not be able to customize the auction as they want.
DOOH Vibenomics launches an Audio Out-of-Home Marketplace on convenience stores Vibenomics this month launched a Convenience Store Audio Out-of-Home Advertising Marketplace. In the Audio Out-of-Home Advertising Marketplace, advertisers can buy audio ads on Out-of-Home that run in 4000 convenience retail locations in the USA, across 48 states.
Audio found.ee launches an Ad Builder with audio playable banner ads found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).
Audio Spotify buys The Ringer to expand content offering Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Audio Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Audio IPG Mediabrands subscribes Nielsen’s Podcast Listener Buying Power service Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Audio Amazon Music has now 55 million listeners and is testing audio ads Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.
