Audio IAB Europe Digital Audio Day Spotify, Magnite, BBC, and Xaxis will participate in IAB Europe Digital Audio Day.
Audio Triton Digital partners with Tru Optik for political audiences Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.
Audio Deezer now offers audiobooks for paid users, starting in Germany Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
Audio US radio ad spending to decline by 25% this year eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
Audio IAB Tech Lab members to avoid measurement of unique downloads/listeners in watchOS by October The majority of watchOS downloads are automated downloads and not user initiated.
Audio Google updates Google Ad Manager API to include audio ads and Viewability Provider Companies Google yesterday updated the Google Ad Manager API. The version v202008 includes support for Audio Ads and the ability to specify multiple Viewability Provider Companies on a LineItem. Viewability Provider Companies are third-party companies used to measure creative viewability. According to the release notes from the v202008 of the Google
Audio Spotify partners with Riot Games consolidating the gaming audience on their platform Spotify is creating an Official League of Legends Esports hub, exclusive and original podcasts. The official League of Legends soundtrack racks up over 4.8 million Spotify listeners per month.
Audio AudioGO launches zip-code targeting and offers new users $125 off in their first campaign AudioGO says the number of advertisers on the platform climbed 70% in the past four months.
Audio Deezer launches a podcast analytics app for podcasters Podcasters can see the number of streams, unique listeners, fans and shares of their podcasts.
Audio Google launches a beta for audio ads in Ad Manager Publishers can now traffic in-stream audio ads in Ad Manager.
Audio 38% podcast listeners in the US listen podcasts to improve their mood, Deezer study reveals 67% of men stream more romantic content, compared to 41% of women.
Video Rubicon Project changes name to Magnite Rubicon Project this week was rebranded to Magnite. Rubicon Project says Magnite is “the world’s largest independent sell-side platform for every channel and format.” Last year, Rubicon Project and Telaria announced a merge to capture growth in Connected TV. The name change was expected for both companies, now merged.
Audio SiriusXM buys Simplecast SiriusXM this week announced the acquisition of Simplecast, a podcast management platform, created in 2013, that enables podcasters to publish, manage, and measure their content.
Audio Deezer introduces Podcasts in Turkey Deezer today announced it has launched podcasts in Turkey. Deezer says users in Turkey can now access their favorite podcasts in the dedicated “Shows” tab in the app.
Audio Deezer Introduces Podcasts in Israel Deezer this week introduced podcasts to Israel. Podcasts are available in Israel in the podcast tab “Shows.”
Audio Swoot is now Podhero, an app trying to help podcasters get paid Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.
Audio Deutsche Telekom to launch a smart speaker for 49.99 euros Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
Audio 70% of Canadians are listening online audio 70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
Audio Sonos launches Sonos Radio, an ad-supported streaming radio service Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
Audio AdsWizz hires Anne Frisbie as SVP of Global Supply AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.
Audio Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.
Audio AdsWizz launches DCO on audio creatives hosted in AudioMatic and AudioServe AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.
Audio Google launches Podcasts Manager Google yesterday launched Google Podcasts Manager, a tool where podcasters get insights over their podcasts and audiences across Google products.
Audio Apple expands podcasts into 20 new countries Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
Audio Triton Digital launches a report with the top podcasts in the United States Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
