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Audio

Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.

Latest Articles 374 Articles
AI   -   Sep 20, 2025 TTD unveils Kokai platform enhancements for faster campaign management
Kokai platform logo showing The Trade Desk's programmatic advertising system with enhanced navigation tools

The Trade Desk introduces simplified navigation, bulk editing tools, and enhanced quality assurance features to address user adoption challenges across programmatic advertising operations.

by Luis Rijo
Audio   -   Sep 16, 2025 Amazon and SiriusXM expand programmatic audio reach through strategic DSP integration
Amazon Ads and SiriusXM Media logos announcing programmatic audio integration for DSP advertisers.

Amazon DSP gains access to 160 million monthly digital listeners across Pandora and SoundCloud platforms starting Q4 2025.

by Luis Rijo
Audio   -   Sep 14, 2025 Spotify launches lossless audio streaming for Premium subscribers
Spotify launches lossless audio streaming globally Sept 2025 with 24-bit FLAC quality. AI generated image.

Spotify introduces lossless audio streaming for Premium users starting September 10, 2025, offering 24-bit/44.1 kHz FLAC quality across 50+ markets with implications for audio advertising.

by Luis Rijo
Audio   -   Sep 04, 2025 Smartly integrates Spotify Ads Manager for cross-channel campaigns
Spotify Ads Manager

Companies announce September 3 partnership to merge audio advertising with AI-powered creative automation across unified platform.

by Luis Rijo
Audio   -   Aug 31, 2025 Amazon unveils Alexa+ with natural conversation capabilities
Alexa+ Logo

Amazon introduces generative AI-powered assistant that flows between devices and responds to natural language without wake word repetition.

by Luis Rijo
Audio   -   Aug 30, 2025 IAB Australia releases alcohol advertising compliance guides for digital audio
Beer bottle with earbuds showing digital audio advertising compliance targeting icons

IAB Australia publishes comprehensive ABAC compliance frameworks targeting publishers and buyers in digital audio advertising market.

by Luis Rijo
Audio   -   Aug 27, 2025 Spotify introduces Messages for content sharing among friends and family
Spotify Messages interface showing step-by-step content sharing process from Now Playing to chat conversations.

Spotify launches Messages feature on August 26, 2025, enabling one-on-one conversations with content sharing for users aged 16+ in select markets, expanding social.

by Luis Rijo
Audio   -   Aug 26, 2025 Ossa partners with Breakr to streamline podcast advertising payments
Podcast advertising dashboard showing $340K revenue across 60 creators and 1.5M impressions from campaigns.

Podcast networks and advertisers gain instant funding capabilities through embedded financial infrastructure announced Monday.

by Luis Rijo
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