Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Amazon Brand Lift expands to Mexico marketers

Amazon Brand Lift measurement system extends to eighth global market as Mexican advertisers gain brand impact tracking capabilities through Amazon DSP campaigns.

Data

Google's RTB Privacy Settlement: A $21.6 billion gamble that could reshape digital advertising

Google's groundbreaking real-time bidding privacy settlement grants users unprecedented control over data sharing in a move valued up to $21.6 billion, potentially disrupting the open web advertising ecosystem that small publishers depend on for survival.

Data

iOS 26 testing reveals mixed impact on Google Ads tracking parameters

Testing shows click identifier behavior varies across browsing modes, with default settings maintaining current attribution capabilities.

Data

Comscore debuts AI-powered data partner network for audience insights

Comscore announces AI-powered Data Partner Network on September 3, 2025, enabling privacy-first audience targeting with over 95% segment growth and 30% better engagement.

Data

FTC sues robot toy maker Apitor over children's privacy violations

Chinese company accused of enabling unauthorized data collection through JPush SDK without parental consent in federal court complaint filed September 2, 2025.

Data

EU court dismisses challenge to US data privacy framework in Latombe case

European General Court rejects French politician's attempt to annul 2023 EU-US Data Privacy Framework, upholding adequacy decision for transatlantic data transfers despite independence concerns.

Data

Singapore government joins global scam signal exchange

Singapore becomes first government to join Global Signal Exchange on September 3, 2025, sharing real-time scam intelligence with tech giants amid $23.6B regional losses.

Data

German consumer technology market shows strong wearables growth driven by AI integration

Bitkom's 2024 study reveals wearables are the dominant consumer technology trend, with 2.57 billion euro market value as AI transforms devices into smart assistants.

AI

New research explains why language models hallucinate

OpenAI researchers publish findings on September 4, 2025, revealing statistical causes behind AI hallucinations and proposing evaluation reforms to reduce overconfident false responses.

Data

Google expands Web to App Connect across YouTube, Performance Max campaigns

Google Ads announces September 5 expansion of Web to App Connect to YouTube, Hotel, Performance Max and Demand Gen campaigns with unified reporting and tracking features.

Data

Red Sea cable cuts

Microsoft says submarine cable cuts in Red Sea cause increased network delays for Azure cloud services across Middle East routes.

Data

Mobile advertising scheme masked $25 million revenue fraud

Advertising executives used fake programmatic transactions between data intelligence and mobile ad companies to inflate financial reports for public investors.

Video

Dutch court reduces fine in livestream surveillance ruling but upholds GDPR violations

Dutch court reduced administrative fine to €375 but upheld GDPR violations finding against village livestream operator who filmed public spaces without consent.

Data

Marketing data quality crisis reveals 45% of business decisions based on unreliable information

New research exposes widespread data accuracy problems as CMOs prioritize quality improvements over automation advances in competitive landscape.

Data

Court clarifies personal data definition in pseudonymized transfers

Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.

Data

Safari 26 tracking changes to impact marketing measurement

New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

Data

Roqad acquires Zeotap-Data to strengthen European identity leadership

Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.

Data

Google ordered to pay $425.7 million in privacy violation verdict

Federal jury finds tech giant misled users about Web & App Activity settings while continuing data collection through Firebase SDK across third-party applications.

Data

T-Systems names new chief to reduce reliance on US tech companies

German tech giant appoints sovereignty officer as European businesses seek alternatives to American cloud providers amid rising data control concerns.

Data

Nielsen launches big data + panel measurement for 2025 TV season

Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.

Data

Médiamétrie partners with AudienceProject for cross-media video measurement solution

France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.

Data

Google fined €325 million by French regulator for Gmail ads and cookie violations

French data protection authority finds tech giant displayed advertisements between emails without consent and violated cookie requirements.

Data

August Zeta Economic Index shows households rebalancing spending priorities

Zeta's August 2025 Economic Index reveals consumers shifting from impulsive to selective spending patterns, with forward-looking indicators stabilizing despite discretionary pullbacks.

Data

Nielsen Marketing Cloud data becomes available on InfoSum platform

InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.

Data

Google enhances gtag.js API with session number tracking capability

gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.