Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Analytics session attribution confusion spreads among professionals

Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.

Data

Dutch authority reprimands Takeaway for Google Analytics data transfers

Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.

Data

Meta settles Nigerian privacy case for $32.8 million

Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.

Data

Netherlands raises serious concerns about EU Digital Omnibus privacy changes

Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.

Data

Uber launches Intelligence insights platform powered by LiveRamp clean room

Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.

Data

Nielsen audience segments arrive in Amazon DSP and Marketing Cloud

Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.

Data

Google launches Data Manager API to centralize first-party data uploads

Google introduces Data Manager API on December 9, 2025, consolidating first-party data ingestion for Google Ads, Analytics, and DV360 through a unified interface.

Data

AdClarity adds click-through rate benchmarking to ad intelligence platform

BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.

Data

Looker Studio updates filters, charts, and connectors in November releases

Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.

Data

Meta removes 134 million scam ads in 2025 amid expanding fraud crisis

Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.

Data

Bombora audiences reach Reddit's 116 million daily users for B2B targeting

Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.

Display

Marketers plan email resurgence amid AI adoption and podcast growth

Survey of 100 business leaders reveals 65% will reinvest in email marketing while 97% report AI impact on performance. Retail media networks reach 70% adoption.

Data

Amazon CEO Andy Jassy on persistence: seeing projects through makes the difference

Amazon CEO Andy Jassy discusses the importance of resilience and controlling controllable factors during AWS's uncertain early development period in December 2025.

Data

Treasure Data expands AI Marketing Cloud access through AWS Marketplace

Treasure Data made its AI Marketing Cloud available through AWS Marketplace on December 2, 2025, giving brands direct access to its customer data platform.

Data

Wikipedia's most-read articles of 2025 reach 2.4 billion hours

Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.

Data

FTC sends $15.3 million in refunds to Avast antivirus customers

Federal Trade Commission distributes nearly $15.3 million to 103,152 Avast customers through checks, PayPal and Zelle following June 2024 settlement over deceptive privacy claims.

Data

IAB Europe adds multilingual support to DSA transparency guidelines

IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.

Data

German court asks EU to clarify IP address data protection rules

Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.

Data

California privacy law updates take effect January 1, 2026

California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.

Data

EU court empowers representative actions against Apple App Store commissions

Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.

Data

Nearly half of UK websites exclude disabled customers online

Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.

Data

Marketers drown in data yet struggle to measure campaign impact, report finds

Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.

Data

Check My Ads challenges regulators on DMA-GDPR enforcement for advertising

Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.

Data

Google expands custom segments availability for Display campaigns

Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access.

Data

Intuit SMB audiences arrive on The Trade Desk DSP

Small business data from QuickBooks, Mailchimp reaches The Trade Desk demand-side platform November 24 as Intuit expands access to verified SMB decision-makers.