Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Court clarifies personal data definition in pseudonymized transfers

Ruling establishes recipient perspective matters when pseudonymized data cannot be linked to individuals.

Data

Safari 26 tracking changes to impact marketing measurement

New default fingerprinting protection and enhanced web capabilities arrive in September with limited campaign tracking disruption expected.

Data

Roqad acquires Zeotap-Data to strengthen European identity leadership

Roqad's acquisition of Zeotap-Data combines identity solutions with third-party audiences, bringing privacy-compliant scale to digital advertisers across key European markets.

Data

Google ordered to pay $425.7 million in privacy violation verdict

Federal jury finds tech giant misled users about Web & App Activity settings while continuing data collection through Firebase SDK across third-party applications.

Data

T-Systems names new chief to reduce reliance on US tech companies

German tech giant appoints sovereignty officer as European businesses seek alternatives to American cloud providers amid rising data control concerns.

Data

Nielsen launches big data + panel measurement for 2025 TV season

Nielsen implements enhanced measurement combining 42,000 panel homes with 45 million household data inputs as broadcast season begins.

Data

Médiamétrie partners with AudienceProject for cross-media video measurement solution

France's leading audience measurement company announced alliance to accelerate unified video campaign analytics across television and streaming platforms.

Data

Google fined €325 million by French regulator for Gmail ads and cookie violations

French data protection authority finds tech giant displayed advertisements between emails without consent and violated cookie requirements.

Data

August Zeta Economic Index shows households rebalancing spending priorities

Zeta's August 2025 Economic Index reveals consumers shifting from impulsive to selective spending patterns, with forward-looking indicators stabilizing despite discretionary pullbacks.

Data

Nielsen Marketing Cloud data becomes available on InfoSum platform

InfoSum's secure environment now hosts trusted NMC datasets across U.S., UK, and Canada for enhanced first-party data insights.

Data

Google enhances gtag.js API with session number tracking capability

gtag.js get() API now supports parsing Google Analytics session numbers from session cookies, adding to existing session ID retrieval capabilities for improved user tracking.

Video

Dentsu explores sale of operations outside Japan

Advertising giant hires Mitsubishi UFJ Morgan Stanley and Nomura Securities to assess potential buyers for creative and media units outside Japan, following disappointing financial results and major restructuring efforts.

Data

Google announces major DV360 changes for September

Google reveals comprehensive updates to Display & Video 360 and Campaign Manager 360 for September 2025, affecting metrics, impression counting, and EU political ads.

Data

DV360 introduces new frequency cap and reach metrics

Google replaces programmatic guaranteed frequency metric with cost-based calculations and enhanced reach measurements in Display & Video 360 platform starting August 2025.

Data

Estonian court backs data authority's power to order written assessments

Estonia's highest appeals court rules data protection authorities can require controllers to submit written legitimate interest assessments under Article 58(2)(d) GDPR.

Data

Google launches enhanced measurement tools for iOS app campaigns

Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities.

Retail

Google releases open-source Merch Intel dashboard

Google Marketing Solutions launches free Merch Intel dashboard on GitHub, offering retailers AI-powered pricing intelligence and bestseller analysis tools.

Data

Generative AI shows characteristics of general-purpose technology

Research suggests widespread applications span beyond software into life sciences, finance sectors with continuous improvement over time.

Data

Google Analytics enhances ecommerce data functionality

Google Analytics expanded ecommerce dimensions and metrics availability in reporting tools on August 25, 2025, improving data accessibility and match type support.

Data

Ad buyers lose key tool as Prebid breaks auction tracking system

Prebid removes cross-platform tracking that helped advertisers detect duplicate bids and waste, leaving demand-side platforms without crucial transparency tools.

Data

Austrian authority orders YouTube to honor data access request after 5-year case

After half a decade of proceedings, YouTube must provide complete data access including tracking information, storage periods, and data recipients within four weeks.

Data

Microsoft Clarity introduces AI channel groups for traffic analytics

Microsoft Clarity launches dedicated tracking for AI platform traffic as chatbots reshape web navigation patterns.

Data

Apple announces tax and pricing updates affecting global developers

Apple introduces tax changes across seven countries including 3.5% IOF in Brazil, 24% VAT in Estonia, and removes Canada's DST starting August 21, 2025.

Data

Czech media coalitions establish ten-point self-regulation framework

Ten major Czech media associations unite to implement European Media Freedom Act requirements through comprehensive industry standards announced August 8, 2025.

Data

Google Finance expands AI testing access through Search Labs opt-in

Nick Fox announces expanded U.S. access to AI-powered Google Finance via Search Labs on August 27, 2025, following positive feedback on research capabilities and advanced data visualizations from early testers.