Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Digital ad tech firms showcase carbon reduction wins

Companies report achieving up to 44 tons of CO2 reduction through optimized campaigns and supply chain innovations.

Data Featured

Microsoft declares traditional web dead as agentic systems emerge

CEO reveals 30% AI code generation milestone while unveiling autonomous agent infrastructure that replaces conventional web interactions through interconnected AI workflows.

Data

WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.

Data

Google cuts incrementality testing budget requirements to $5,000 minimum

Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.

Data

Google to fix AI Mode tracking bug affecting referrer data

Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.

Data

CNIL publishes privacy recommendations for mobile apps

French data protection authority outlines clearer responsibilities for all app stakeholders.

Data

GAM to replace reports tool with interactive reports by 2026

Next-generation reporting solution promises enhanced analytics capabilities for publishers.

Data

Google kills non-personalized ads control in European settings

How publishers must adapt to the major AdSense privacy control change.

Data

Amazon expands brand measurement tool to Japanese market

Japanese advertisers gain access to brand impact measurement capabilities through Amazon's tool.

Data

Belgian court limits IAB Europe's role in TCF framework

IAB Europe must only act as joint controller for TC Strings in the Transparency & Consent Framework, not for subsequent OpenRTB processing, while still addressing GDPR violations with the €250,000 fine upheld.

Data

Apple brings expert ratings to Maps with MICHELIN Guide integration

Enhanced Maps app adds top restaurant and hotel rankings, with The Infatuation and Golf Digest coming soon.

Data

Microsoft Clarity bridges ad gap with AI insights

New tool gives marketers unprecedented view into post-click behavior, potentially transforming campaign optimization.

Data

FTC launches anticompetitive regulations hunt with DOJ

Federal agencies must identify rules that harm competition in sweeping deregulation effort.

Data

When is Mother's Day in 2025? Guide to Dates and Celebrations

Find out when Mother's Day 2025 falls in the USA and worldwide with our complete date guide and celebration tips.

Video

AudienceProject expands YouTube measurement to new European markets

New integration provides cross-media insights including CTV measurement with co-viewing capabilities.

Data

Stripe helps iOS developers bypass Apple's 30% commission after court ruling

Apple forced to remove payment restrictions after judge finds tech giant in contempt.

Data

Yahoo's conversion API aims to solve measurement hurdles in cookieless world

New solution allows advertisers to unify online and offline conversion tracking in real-time.

Data

TikTok fined €530 million by Irish regulator over data transfers to China

Privacy watchdog orders compliance measures following investigation into user data handling.

Data

Google unveils server-side tagging and enhanced app measurement tools

Google introduces four new measurement tools for marketers to enhance data collection while improving privacy and app tracking capabilities.

Data

Mozilla CFO testifies in Google search case, warns of browser ecosystem risks

Browser competition could collapse if search revenue partnerships are disrupted, Mozilla warns.

Data

20 PPC sites marketers can't ignore in 2025

Industry insiders reveal the essential publications every digital marketer needs to follow this year - these sources are giving top agencies their edge

Data

Magnite to merge ad server with SSP tech in streaming play

New platform will streamline access to 99% of US streaming supply for buyers while enhancing publisher yield optimization.

Data

Apple forced to eliminate commissions on external purchases after contempt ruling

A detailed look at how recent court decision fundamentally alters App Store economics and developer options.

Data

Google to update AdSense ad tech provider list in June

Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards.

AI

Anthropic unleashes Claude integration tool to transform productivity

Human AI interactions evolve with major platform update that connects Claude to workplace software.