Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google AdMob launches new eCPM benchmarking tool for app publishers

New analytics tool enables mobile app publishers to compare advertising performance with industry peers across platforms.

Data

AppLovin reports record growth as advertising business soars 75% in 2024

Marketing platform AppLovin sees major advertising revenue growth and plans sale of gaming division in strategic shift.

Data

Utiq partners with Onetag to enhance privacy-first advertising

New partnership enables deterministic targeting without third-party cookies across European markets.

Data Featured

Google Chrome introduces IP address protection for private browsing

Google Chrome will mask IP addresses in Incognito mode starting May 2025, limiting third-party tracking while preserving essential services.

AI

EU scraps privacy and AI liability rules as Commission unveils 2025 work plan

The European Commission withdraws key digital policies while prioritizing AI development and economic competitiveness.

Data

German regulator finds Apple's app tracking rules may violate competition law

Bundeskartellamt says Apple's App Tracking Transparency Framework gives unfair advantage over third-party developers.

Data

WetterOnline faces GDPR complaint over user data access denial

Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.

Data

Google Analytics simplifies cost data import system for advertisers

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

Data

Google sets new 540-day limit for Customer Match data retention

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

Data

Google Ads requires conversion environment parameter in offline conversion uploads

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

Data

Piemme integrates ID5 and Trade Desk identity tech for digital advertising

Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.

Data

European data regulator details new age verification rules for digital services

EDPB outlines GDPR-compliant principles for verifying age online, focusing on data protection and children's privacy.

Video

Yahoo returns to Super Bowl advertising after 22-year hiatus

Yahoo launches first major TV campaign since 2002 with Bill Murray Super Bowl ad, marking renewed focus on consumer outreach.

Data

Amazon releases SQL generator for Marketing Cloud platform

Amazon Ads announces SQL generator to help advertisers create custom audiences through natural language processing.

Search

Google Search Central integrates Analytics with Search Console data

Google Search Central adds new documentation for combining Search Console and Analytics data to improve SEO analysis capabilities.

Data

Chrome dominates Q4 2024 browser market with 64.7% share

New Cloudflare report reveals Chrome's continued dominance in browser usage, while Safari holds 16.7% market share globally.

Data

Google I/O 2025 returns to showcase latest technology developments

Annual developer conference will stream live May 20-21, featuring AI models, Android updates, and cloud technologies.

Data

Gulf of America appears in Google Maps following government database update

Geographic Names Information System changes Gulf of Mexico designation to Gulf of America in U.S. territory digital maps.

Data

Emetriq partners with AudienceProject to validate targeting data precision

European measurement specialist to verify sociodemographic audience segments for enhanced campaign performance.

Data

Campaign Manager 360 adds Netflix ads integration and TV measurement tools

New cross-media capabilities enable advertisers to measure Netflix campaigns alongside linear TV and streaming video inventory.

Data

Cloudflare integrates Content Credentials to preserve digital content authenticity

First major CDN implements C2PA provenance standard for image metadata preservation across its network services.

Data

Belgian data protection case moves forward against DPG Media

Belgian DPA confirms noyb's right to represent individuals in complaints about news websites' cookie practices

Data

TransUnion partnership enables Viant to match 95% of US adult identities

Viant announces enhanced identity resolution capabilities through TransUnion partnership, reaching 95% of US adults.

Data

Adsquare extends store visit tracking to Austria and Switzerland

Location intelligence platform expands measurement solution to track retail footfall and media attribution in DACH region.

Data

W3C introduces new standard for digital identity verification

World Wide Web Consortium invites implementations of Controlled Identifiers protocol to enhance online identity management.