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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Mar 05, 2026 Drowning in data: why U.S. advertisers can't trust their own measurement
Confidence in Media Measurement Among Advertisers With First Party Data

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

Data   -   Mar 05, 2026 PlayOn Sports hit with $1.1M fine for forcing students to accept tracking
Mobile ticket blocked by consent overlay at a high school football game under stadium lights.

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

NIQ Early Market Read dashboard over CPG warehouse shelves showing real-time sales data.
Data   -   Mar 06, 2026 NIQ cuts CPG weekly reporting lag from nine days to two

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

by Luis Rijo
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Latest Articles 2020 Articles
Data   -   Mar 06, 2026 NIQ cuts CPG weekly reporting lag from nine days to two
NIQ Early Market Read dashboard over CPG warehouse shelves showing real-time sales data.

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

by Luis Rijo
Data   -   Mar 05, 2026 Drowning in data: why U.S. advertisers can't trust their own measurement
Confidence in Media Measurement Among Advertisers With First Party Data

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

by Luis Rijo
Data   -   Mar 05, 2026 PlayOn Sports hit with $1.1M fine for forcing students to accept tracking
Mobile ticket blocked by consent overlay at a high school football game under stadium lights.

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

by Luis Rijo
Data   -   Mar 04, 2026 Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
Fragmented face dissolving into biometric data streams with red alerts over a dark stadium backdrop.

Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.

by Luis Rijo
Data   -   Mar 04, 2026 The Trade Desk opens its ecosystem to everyone with OpenTTD
OpenTTD

The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet.

by Luis Rijo
Retail   -   Mar 04, 2026 Bonial buys cmmrcl.ly to build a retail media data powerhouse
Bonial and cmmrcl.ly logos over Berlin and Hamburg skylines, marking the acquisition deal.

Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.

by Luis Rijo
Data   -   Mar 04, 2026 Google forces Customer Match uploads to Data Manager API by April 1
Google forces Customer Match uploads to Data Manager API by April 1

Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management.

by Luis Rijo
Data   -   Mar 04, 2026 Cloudflare's 2026 threat report: attackers ditch hacking for smarter exploitation
Cloudflare 2026 threat report: five state-linked groups and their cloud exploitation tactics.

Cloudflare's inaugural 2026 Threat Report reveals how attackers now exploit trusted cloud tools and stolen session tokens, bypassing MFA in 94% of bot-driven login attempts.

by Luis Rijo
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