Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Indonesia imposes $12.4 million fine on Google over Play Store billing practices

Indonesian antitrust agency penalizes Google for unfair business practices related to mandatory payment system in Play Store.

Data

Comscore launches cross-platform content analysis tools for media companies

New measurement solution provides insights across TV, streaming, and digital platforms for content owners and media companies.

Data

TikTok's advertising pixels remain active despite nationwide platform shutdown

Technical analysis reveals TikTok's tracking infrastructure continues operating through US websites after consumer app ban.

Data

Europe inches closer to TikTok restrictions amid data privacy concerns

Privacy group's legal action against Chinese tech firms could lead to significant changes in TikTok's EU operations.

Data

Data privacy group files complaints against Chinese tech firms over EU data flows

Privacy advocacy group noyb challenges TikTok, AliExpress, SHEIN and others over alleged unlawful data transfers to China.

Data

Google faces security complaint over real-time bidding data practices

FTC urged to investigate Google's RTB system for sharing Americans' sensitive data with foreign adversaries under new law.

Data

Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

Data

Amazon introduces conversion tracking to measure advertising path effectiveness

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

Data

European data regulators release updated pseudonymisation guidelines for 2025

New EDPB guidance outlines technical requirements for pseudonymisation in data processing while providing real-world examples.

Data

European trade groups defend consent or pay models in feedback to privacy regulators

Digital advertising associations submit detailed feedback on "consent or pay" models to EU privacy board, highlighting legal and economic factors

Data

TTD expands data analytics with $30m Sincera acquisition deal

Digital advertising platform acquires data company to enhance publisher quality assessment and campaign optimization capabilities.

Data

Microsoft Clarity adds Google Ads data analysis to behavioral analytics tools

New integration combines advertising metrics with user behavior tracking for detailed campaign insights.

Data

Google faces sanctions motion over systematic deletion of chat messages in antitrust case

State plaintiffs allege Google deliberately destroyed millions of chat messages to avoid discovery in ongoing ad tech litigation.

Data

Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership

Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months.

Data

Amazon introduces SQL generator for Marketing Cloud to streamline data analysis

New AI tool helps advertisers create SQL queries using natural language to analyze marketing data across channels.

Data

Apple defends privacy practices amid $95m lawsuit over unauthorized Siri recordings

Apple details privacy measures for Siri following class action settlement over voice recording allegations.

Data

Looker Studio expands data visualization capabilities with enhanced field limits

Latest update allows up to 100 dimensions and metrics in Looker-connected table charts, improving data analysis capabilities.

Data

Roku launches data platform to enhance tv streaming measurement

New data solution enables partners to access proprietary streaming data for improved campaign planning and measurement.

Data

German court rules job rejection reasons are not personal data under GDPR

Mainz Labor Court's landmark decision sets precedent for job application data handling and awards compensation for GDPR violation.

Data

Shopify to block ScriptTag functionality for checkout pages starting February 2025

Major changes announced for Shopify app developers as platform deprecates ScriptTag functionality on Thank You and Order Status pages.

Data

EU court orders commission to pay damages over Meta data transfer breach

Court rules EU commission violated data protection laws by enabling user data transfer to Meta through Facebook login feature.

Data

Department of Justice opposes Google's remedies arguments in Epic antitrust case

DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.

Data

Ad tech firms integrate telco-powered consent system for audience targeting

Utiq announces partnerships with 11 supply-side platforms as the advertising industry moves towards first-party data solutions in 2025.

Data

Meta releases LTVision: A new approach to customer lifetime value prediction

Open-source Python library aims to help businesses understand and predict customer value for more profitable growth.

Data Featured

Building experimentation muscle strengthens marketing effectiveness, says Google

Detailed guide reveals how systematic marketing experimentation creates compound value through improved measurement capabilities.