Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google Ads API v21 introduces AI Max and campaign transparency tools

Google releases version 21 with enhanced AI features for Search campaigns and expanded Performance Max insights across advertising platform.

Data

NielsenIQ acquires Brazilian company Mtrix to strengthen Latin America position

NielsenIQ acquired Brazilian SaaS company Mtrix on August 6, 2025, expanding supply chain visibility across indirect distribution channels in Latin America.

Data

Publicis Media France becomes first media group to earn UTIQ certification

Telecommunications-powered advertising solution addresses cookie deprecation challenges as French market leads privacy-first digital transformation.

Data

Chrome 140 introduces HTTP cookie prefix to combat client-side security threats

Chrome 140 beta introduces __Http and __HostHttp cookie prefixes on August 6, 2025, enabling servers to distinguish server-set from client-set cookies.

Data

European publishers show 73% adoption of supply chain transparency standards

IAB Europe study reveals over 99% of ads.txt files meet industry standards, with 79% successfully matched to sellers.json data across 2,054 publishers.

Data

Deloitte and Meta study reveals critical gaps in marketing personalization

80% of consumers expect personalized experiences while marketers struggle with cross-functional implementation.

Data

The European Media Freedom Act takes effect amid surveillance concerns

European Media Freedom Act becomes fully effective August 2025 with journalist surveillance protections and public media independence rules, but enforcement uneven across member states.

Data

Google releases waterfall chart documentation for Looker Studio

Google unveils detailed waterfall chart implementation guide and Looker connector updates for business intelligence users.

Data

Google acknowledges Looker Studio sharing privacy bug

Critical vulnerability affects "Unlisted" report visibility despite privacy settings.

Data

Advertising supports 29 million US jobs

Latest research shows advertising generated 21.9% of total US output in 2024, with growth projected to reach $12.7 trillion by 2029.

Data

Jury finds Meta violated privacy law collecting health data

Federal court rules tech giant illegally gathered menstrual information through fertility app.

Data

E-commerce app installs drop 14% despite 2% session growth

Report reveals mobile commerce reaching $2.5 trillion as AI transforms shopping app strategies.

Data

LiveRamp reports Q2 revenue growth of 10.7% amid data collaboration expansion

Data platform achieves $194.8 million quarterly revenue while navigating advertising technology sector challenges and regulatory developments.

Data

Australian digital advertisers prioritize first-party data amid AI challenges

Industry survey reveals growing confidence in contextual targeting while data security concerns persist

Data

TikTok partners with Scope3 for transparent ad campaign emissions tracking

TikTok has partnered with carbon measurement platform Scope3 to help advertisers track environmental impact and reduce digital advertising emissions.

Data

Scope3 launches AI brand safety integration with Amazon DSP

Custom AI models and agentic decisioning now available for programmatic advertising campaigns.

Data

Google Analytics now suggests tracking AI chatbots in custom channel groups

Analytics platform provides specific guidance for measuring traffic from ChatGPT, Gemini, and other AI tools.

Data

Microsoft gets EU hall pass despite admitting it can't protect European data

Regulators declare victory over contractual band-aids while Cloud Act elephant remains in room.

Data

ICO publishes guidance on profiling tools for online safety compliance

Data protection watchdog clarifies requirements for trust systems ahead of UK regulatory changes.

Social

Axel Springer acquires social media advertising platform cmmrcl.ly

Media giant expands digital advertising reach with complete acquisition of Central European social media solutions provider.

Data

Google Tag Manager introduces new client-side API for reliable analytics data access

New readAnalyticsStorage sandbox API eliminates dependency on reverse-engineered solutions for client ID and session ID retrieval.

Data

Gamers spend more than non-gamers across categories

Research finds gamers outspend non-gamers across multiple product categories, challenging traditional marketing assumptions.

Data

European court ruling on pseudonymized data disclosure set for September 4

Court decision will clarify when companies must inform users about data sharing with third parties, potentially affecting digital marketing practices.

Display

Eyeo appoints Douglas de Jager as CEO amid strategic privacy pivot

Company cuts 40% of workforce while transitioning from ad-blocking to privacy-first advertising solutions.

Data

Microsoft Clarity simplifies WordPress setup with streamlined plugin

Microsoft Clarity WordPress plugin gets major update with automatic setup, embedded dashboard, and one-click installation.