Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Study: large language models qualify as personal data

Researchers publish framework demanding GDPR compliance throughout AI development lifecycle.

Data

McDonald's Poland faces record €3.89 million GDPR fine for processor oversight failures

Polish data protection authority imposes comprehensive penalties following employee data breach at McDonald's franchise network.

Data

Google updates Ads Data Hub methodology with expanded metrics scope

Google expands measurement capabilities for advertisers with new metrics and refined traffic classification standards in latest platform documentation.

Data

DuckDuckGo browser redesign focuses on streamlined privacy interface

Privacy-focused browser introduces visual updates and expanded AI access while maintaining core security features.

Data

Google Ads API enables dual gclid and gbraid fields starting October 3

Google removes restriction preventing simultaneous use of click identifiers in conversion uploads.

Data

Google Analytics launches MCP server for AI-powered data conversations

Google Analytics launches open-source Model Context Protocol server enabling natural language data queries through AI assistants.

Data

Cambodia announces comprehensive data protection law

Draft legislation establishes data protection framework requiring two-year implementation period for Southeast Asian nation.

Data

DoubleVerify reveals North America's ad quality improvements amid rising bot fraud

Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity.

Data

Internet outages reach 'shutdown season' across 125 countries in Q2 2025

Government-directed shutdowns returned with unprecedented scope during second quarter, affecting digital marketing campaigns and network infrastructure across multiple regions, according to Cloudflare analysis.

Data

Google Analytics launches lead acquisition and loss tracking reports

Google introduces comprehensive lead generation reporting system with new audience templates and event schema for businesses.

Social

Google Analytics enables direct Reddit Ads cost data tracking integration

Google Analytics 4 launches native Reddit advertising cost import feature, streamlining cross-platform campaign measurement for digital marketers.

Data

Google dismantles 9,800+ channels in Q2 2025 coordinated influence operations

Google's Threat Analysis Group terminates thousands of YouTube channels and blocks domains across multiple platforms in coordinated influence campaign crackdowns spanning seven countries.

Data

Uganda orders Google to register as data processor in landmark privacy ruling

Uganda's data protection office rules against Google for failing to register and properly handle cross-border data transfers.

Data

Google executive criticizes Meta's age verification approach as risky for children

Privacy chief Kate Charlet warns Meta's app store proposal would expose granular age data to millions of developers.

Data

China launches data protection officer registration system

China's internet regulator introduces mandatory DPO reporting for organizations handling over 1 million individuals' personal data.

Data

WordPress announces new AI building blocks for developers

WordPress introduces four technical components for AI integration including PHP client SDK and abilities API.

Data

Google Analytics suffers widespread platform outage

GA4 users report complete service disruption with 500 errors as platform experiences second major failure in months.

Data

Europe advertising industry opposes Digital Fairness Act

IAB Europe warns new EU rules would confuse companies and increase compliance costs over existing regulations.

Data

Microsoft can't protect French data from US government access

Company admits under oath that American authorities can demand European citizen information despite security promises.

Data

Substack explores advertising strategy with $100 million funding boost

Newsletter platform valued at $1.1 billion signals shift from subscription-only model as creator demand drives change.

Data

Leadpages acquires Glorify to streamline conversion campaigns

Redbrick portfolio company integrates design platform serving 300,000 users to create unified marketing solution.

Data

Criminals steal billions from TV advertising through infected streaming devices

FBI warns 10 million compromised TV boxes generate fake ad views costing advertisers $50 billion annually.

Data

IAB Tech Lab publishes comprehensive ID-Less Solutions guidance

IAB Technology Laboratory releases final version of privacy-focused advertising framework addressing cookie deprecation challenges.

Data

AppsFlyer launches AI-powered MCP to streamline marketing data access

Mobile measurement company introduces Model Context Protocol tool for faster campaign optimization through natural language queries.

Data

Media fragmentation demands new budget allocation strategies

AudienceProject analysis reveals younger audiences abandon traditional channels for gaming and streaming platforms.