Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

AI

Perplexity releases Comet browser globally at no cost after three-month limited rollout

Perplexity made Comet browser freely available on October 2, 2025, after millions joined waitlists. The browser includes AI assistants and mobile apps.

Data

Utiq and Visoon launch consent-based identifiers for TV advertising

Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.

Data

AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion

Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.

Data

Brand marketing shown to drive up to 6x greater long-term sales impact

New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.

Data

Ziff Davis acquires two companies in third quarter 2025

Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.

Data

Zeta Global to acquire Marigold's enterprise business for $325 million

Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.

Data

Google Ads introduces one-click Analytics linking recommendation

Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.

Data

Google Analytics adds Pinterest cost data import integration

Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.

Data

EU Chat Control vote triggers 1,770% surge in proxy usage

Businesses increase proxy usage by 1,770% ahead of EU Chat Control vote on October 14, 2025, with Denmark leading at 1,026% growth amid encryption concerns.

Data

Google updates Meridian MMM with pricing variables and new priors

Description: Google's open-source Marketing Mix Model Meridian now includes non-media variables like pricing and promotions, channel-level contribution priors, and enhanced binomial adstock decay.

Data

The Trade Desk launches data marketplace overhaul with AI scoring

The Trade Desk unveils Audience Unlimited with AI-powered data scoring and new pricing at 3.3% and 4.4% rates, launching late 2025 for select agencies.

Data

Cloudflare launches Observatory and Smart Shield for website performance

Cloudflare announced Observatory monitoring platform and Smart Shield on September 26, 2025, offering performance insights and one-click fixes for all subscription tiers.

Data

Google AdSense rolls out traffic source breakdown for publishers

Google announced new traffic source breakdown in AdSense reports on September 26, enabling publishers to track visitor origins from direct and platform traffic.

Data

Austrian authority rules credit scoring fully automated decisions unlawful

Data protection ruling finds KSV1870's algorithmic scoring system violated GDPR prohibitions against automated decision-making.

Data

SURF downgrades Microsoft Copilot education risks to medium while privacy concerns persist

Dutch education IT cooperative signals cautious progress but maintains reservations about AI tool's data handling and accuracy issues

Data

New brain study reveals the psychology behind video advertisement liking

Researchers analyzed brain signals during video ad exposure using fMRI data from 113 participants, discovering that emotion and social cognition predict ad preferences.

Data

AudienceProject launches cross-media measurement services in Mexico

AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.

Data

ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing

Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.

Data

French regulator fines SHEIN's subsidiary €150 million for cookie violations

France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.

Display

Kochava study shows TikTok impact 35% higher with marketing mix modeling

New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.

Data

LinkedIn launches company intelligence API for B2B attribution tracking

LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.

Data

Economics report demands urgent investment in journalism

Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.

Data

Airbnb unveils advanced lifetime value framework to measure listing performance

Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.

Data

IAS acquired by Novacap for $1.9 billion in all-cash deal

Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.

Data

Expert calls for structured DMA cooperation to prevent market fragmentation

Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.