The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.
Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.
Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.
The FTC published its FY 2026-2030 Strategic Plan on April 3, 2026, setting enforcement priorities across antitrust, consumer protection, and children's online.
ExchangeWire's MadTech podcast, published April 3, 2026, breaks down LLM visibility tool credibility, agent-to-agent buying timelines, and the end of hyper-targeted advertising.
A jury on March 25 found Meta and YouTube negligent in a landmark social media addiction trial, awarding $6 million and echoing century-old tobacco litigation.
FTC charges OkCupid with sharing nearly 3M user photos with a facial recognition firm, violating privacy promises. Match Group settlement filed March 30, 2026.
