Data

StackAdapt achieves EU-U.S. Data Privacy Framework certification, enabling compliant cross-border data flows while strengthening its global advertising technology operations.

Dresden Higher Regional Court denies Meta's revision to Federal Court, ruling Business Tools data collection illegal with €1,500 compensation per affected Instagram user.

Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations.

Ilja Zonov advocates dynamic ValueTrack parameters over manual UTM strings, arguing static tracking breaks campaigns and creates attribution failures.

Norwegian DPA fines Timegrip €25,000 for refusing 80 employees their time records after employer bankruptcy, establishing processor liability rules.

Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.

AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.

AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.