Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Google adds privacy controls for Indiana, Kentucky, and Rhode Island

Google announced Restricted Data Processing mode for three states effective January 2026, supporting compliance with new consumer privacy laws.

Video

Amazon expands Prime Video Channel analytics to all eligible marketing partners

Prime Video Channel Insights dataset exits beta, enabling channel partners to analyze audiences and activate campaigns across Amazon's advertising platforms.

Data

Amazon Ads introduces benchmarks for data-driven advertising decisions

Amazon introduces benchmark reports enabling advertisers to compare brand performance across ad formats and campaign goals using sophisticated peer matching methodology.

Data

Utiq reaches 70 million users across six European markets

Telco-powered advertising identifier Utiq announced November 15 it reached 70 million users in Germany, Austria, France, Spain, UK and Italy with 300+ publishers.

Data

Chrome reaches 66.3% market share as Safari grows to 15.1% in Q3 2025

Cloudflare's Q3 2025 browser data reveals Chrome gaining ground while emerging privacy-focused browsers show modest growth across mobile and desktop platforms.

Social

Epsilon audiences now available on Pinterest with improved match rates

Pinterest integrates Epsilon Clean Room technology for direct audience activation, offering 3-day faster delivery and 5-15% higher match rates for US, UK, and France advertisers.

Data

Amazon expands conversion path reporting worldwide after beta launch

Amazon Ads extends conversion path reporting to 29 countries after January 2025 beta, tracking 30-day customer journeys across sponsored ads and DSP formats.

Data

Google AdMob launches consent syncing for apps using European CMP

AdMob introduces cross-app consent syncing for European regulations on November 10, eliminating redundant privacy prompts across multiple applications.

Social

TikTok wins delay on order blocking China data access during appeal

Irish court allows TikTok to keep sending European user data to China while challenging €530 million fine, ruling could take until March 2026 to resolve.

Data

Google activates privacy controls in Delaware and Oregon via GPC signals

Google AdSense implements Global Privacy Control for Delaware and Oregon users, triggering Restricted Data Processing mode starting November 17, 2025.

Data

German regulator approves Microsoft 365 for GDPR compliance

Hessian data protection authority concludes Microsoft 365 cloud services can operate within GDPR requirements after three-year negotiation process addressing key concerns.

Data

Microsoft Clarity highlights five analytics strategies for Black Friday

Real-time monitoring, heatmaps, funnel tracking, segmentation, and campaign comparison features address e-commerce challenges during peak shopping period.

Data

IAS earns MRC accreditation for third-party Amazon DSP measurement

Integral Ad Science receives Media Rating Council certification for server-to-server measurement of Amazon DSP impressions, viewability, and invalid traffic metrics.

Data

Apple launches Digital ID using U.S. passports for airport verification

Apple on November 12, 2025 introduced Digital ID functionality that allows users to create identification credentials in Apple Wallet using U.S. passport information for TSA checkpoint verification at airports.

Data

Similarweb posts eighth straight positive cash flow quarter in Q3

Digital intelligence company reports $71.8M revenue with 11% growth, 6,127 customers, and $268M in remaining performance obligations as GenAI products gain traction.

Data

German court permits telecoms to share customer data with SCHUFA for fraud

Federal Court of Justice rules telecommunications companies can transmit positive customer data to SCHUFA credit bureau under GDPR fraud prevention provisions.

Data

IAB Tech Lab opens agentic framework and on-device AI for publishers

IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.

Data

Amazon rebrands Project Kuiper as Amazon Leo for satellite internet service

Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.

Data

Apple tightens App Store age controls and data sharing disclosure

Apple updated App Store review guidelines on November 13 with new content restrictions, age verification requirements, and enhanced privacy disclosure obligations for developers.

Data

IAB Tech Lab opens agentic RTB framework for container-based advertising

IAB Tech Lab releases Agentic RTB Framework version 1.0 for public comment, standardizing containerized agent deployment in real-time programmatic advertising.

Data

WhatsApp enables third-party messaging in Europe under DMA compliance

WhatsApp launches interoperable messaging with BirdyChat and Haiket in Europe, allowing cross-platform chats while maintaining end-to-end encryption under DMA requirements.

Data

PayPal fails to compel arbitration in Honey affiliate commission lawsuit

Federal court denies PayPal's arbitration motion in class action over Honey browser extension's affiliate commission practices on November 7, 2025.

Data

Apple mini apps program breaks commission model with embedded distribution

Apple's Mini Apps Partner Program introduces 85% revenue share and embedded distribution, fundamentally differing from standard 30% App Store commission structure, according to entrepreneur Greg Isenberg.

Data

India launches comprehensive data protection rules with consent managers

India's Ministry of Electronics published Digital Personal Data Protection Rules 2025 on November 13, establishing consent frameworks and compliance timelines.

Data

Firefox cuts fingerprinting trackability in half with new protections

Mozilla Firefox 145 introduces comprehensive anti-fingerprinting defenses that reduce user trackability by 50% across private browsing sessions.