The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.
The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.
Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.
Dutch DPA opens consultation on draft guidance requiring organisations to explain algorithmic and AI decisions to affected individuals. Closes 26 May 2026.
Safari strips Google Click Identifiers in up to 20% of sessions. A GTM template by Luc Nugteren restores attribution via backup URL parameter and _gcl_aw cookie.
The EDPB adopted a standardised DPIA template on 10 March 2026, opening a public consultation until 9 June 2026. Here is what marketers and DPOs need to know.
The UK Court of Appeal overturned a High Court ruling on GDPR consent for gambling direct marketing, setting a new objective standard for data controllers.
xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning.
Culture Hive Media Group's Cultural Relevance Score uses AI to measure how well ads align with audience values, connecting scores to programmatic media buying.
Opera GX is now available on Flathub and the Snap Store, completing Linux distribution support for the gaming browser used by 30 million players worldwide.
A survey of 1,480 Dutch residents by the Autoriteit Persoonsgegevens reveals deep gaps in awareness of GDPR rights around algorithmic and AI-driven decisions.
