Crunchbase's Market Insights maps private markets into 5,100+ micro-industries
Crunchbase's Market Insights launch introduces 5,100+ micro-industries, AI competitor scores, and sector-level momentum signals for GTM teams and investors.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Peer39 snaps up Adloox from Scope3 to challenge DoubleVerify and IAS
Peer39 acquires MRC-accredited Adloox from Scope3, gaining ad viewability and invalid traffic tools inside Google and Meta to challenge DoubleVerify and IAS.
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Hightouch and The Trade Desk tackle the exposure log identity problem
Hightouch partners with The Trade Desk to match exposure logs to warehouse-native first-party IDs, cutting multi-day identity resolution delays for brands.
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Google changes how it counts viewers, leads and data in 48 hours
Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw.
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Amazon Ads benchmarks go global: 18 markets now have category data
Amazon Ads benchmarks reporting exits US beta and goes live across 18 markets with eight category performance metrics for brand owners and DSP buyers worldwide.
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Amazon DSP now lets advertisers self-serve 50+ third-party measurement studies
Amazon Ads opens self-service third-party measurement to DSP advertisers in 18 countries, with 50+ vendor products and direct billing through the platform.
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Gary Illyes: the web's JavaScript mess is an AI agent nightmare
Gary Illyes of Google says clean HTML and server-side rendering would radically simplify LLM training, agentic RAG, and raw data processing for AI systems.
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Why Google made its ad budget model open source - and who can actually read it
Google's Ads DevCast E6 breaks down Meridian's Hill curves and adstock math, plus three new products - Studio, GeoX, and Analytics 360 - announced at GML 2026.
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Who else is watching? Google Ads starts counting co-viewers on June 2
Google Ads API transitions to Total Co-view reach metrics on June 2, 2026, counting all connected TV viewers including shared screens in seven campaign metrics.
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Half of users can't spot AI bots - Surfshark's game reveals why
Surfshark's Bot or Not game, tested with 710 players, reveals that nearly half of users cannot identify AI bots, with Facebook users and over-40s faring worst.
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AdSense gets full IP address sharing - and it's off by default
Google AdSense today introduces full IP address sharing in bid requests, an opt-in for Authorized Buyers, Display & Video 360, and Google Ads. Off by default.
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Irish High Court throws out Meta's challenge to €360-430M DPC fine
Ireland's High Court rejected all of Meta's grounds in its challenge to a DPC inquiry that could produce €360-430M fines over Facebook's Hive data access.
