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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.
Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.
OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.
by Luis Rijo
OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.
by Luis Rijo
Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.
by Luis Rijo
Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.
by Luis Rijo
YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.
by Luis Rijo
Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.
by Luis Rijo
Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.
by Luis Rijo
MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.
by Luis Rijo
TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.
by Luis Rijo