LinkedIn's B2B measurement guide: why 64% of leaders don't trust their own data
LinkedIn published a new B2B measurement guide on June 3, 2026, drawing on Forrester data showing 64% of marketing leaders distrust their own measurement methods.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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PharosGraph and AdImpact launch real-time voter narrative tool for 2026 midterms
PharosGraph and AdImpact today launched AdScape, integrating ad tracking with hyperlocal narrative intelligence for political campaigns ahead of the 2026 midterms.
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Google breaks ground on its first owned data center in Sweden
Google yesterday broke ground in Horndal, Sweden, on its first self-developed data center, promising 100 direct jobs and a EUR 5 million community investment fund.
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Google tag gateway for advertisers hits general availability on Google Cloud
Google tag gateway for advertisers reaches GA on Google Cloud Platform on June 1, 2026, enabling first-party measurement via External Application Load Balancer in GTM.
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Teads links planning to activation with Havas Converged.AI audience API deal
Teads integrates its Audience API into Havas Converged.AI, letting planners push audience definitions directly into Teads Ad Manager across six markets.
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Schibsted's pay-or-okay system in Norway triggers formal GDPR complaint
noyb and Norway's consumer council file a formal GDPR complaint against Schibsted over a pay-or-okay tracking consent system spanning its Nordic publications.
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Google restores the IP octet that powers B2B account targeting in AdSense
A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default.
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Americans lead the world in sports travel sacrifice, eDreams survey finds
A 9,000-person eDreams ODIGEO poll finds 46% of Americans travel nationally for live sports, outpacing every country surveyed, with 37% cutting daily luxuries.
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Adswerve joins Google GIP as North American partner to recover lost ad signals
Adswerve named North American partner for Google GCS Implementation Partner (GIP), helping enterprise brands recover conversion signals lost to ad blockers.
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Uber opens its ad platform to developers with new Ads APIs
Uber Advertising launches Ads APIs, letting POS systems, aggregators, and CPG brands manage campaigns and pull performance data programmatically for first time.
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Amazon now lets AMC users query 1P paid features for free until end of 2026
Amazon Marketing Cloud 1P signals are now free to query for audience creation and measurement through December 31, 2026, with no additional subscription cost.
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The Trade Desk integrates Utiq's telco identity signals across EMEA
The Trade Desk and Utiq announced a partnership integrating telco-powered, user-consented identity signals into the DSP's EMEA identity solutions portfolio.
