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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Apr 26, 2026 Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes

Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.

Data   -   Apr 26, 2026 ads.txt is ten years old. adagents.json wants to replace it
adagents.json

Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.

Robotic spider bot crawling a glowing digital web, representing OpenAI OAI-AdsBot crawler
AI   -   Apr 26, 2026 OpenAI's new OAI-AdsBot is quietly crawling your landing pages

OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.

by Luis Rijo
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AI   -   Apr 26, 2026 OpenAI's new OAI-AdsBot is quietly crawling your landing pages
Robotic spider bot crawling a glowing digital web, representing OpenAI OAI-AdsBot crawler

OpenAI launched OAI-AdsBot, a dedicated crawler that checks ChatGPT ad landing pages for policy compliance and relevance without training AI models on the data.

by Luis Rijo
Data   -   Apr 26, 2026 Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes
Expedia's 200 petabytes of traveler data lands in Magnite's programmatic pipes

Expedia Group Advertising and Magnite partner to put 200 petabytes of traveler intent into programmatic channels across streaming, video, display and audio.

by Luis Rijo
Data   -   Apr 26, 2026 ads.txt is ten years old. adagents.json wants to replace it
adagents.json

Brian O'Kelley argues ads.txt cannot express CTV's commercial complexity. adagents.json adds placement IDs, delegation types, country scoping, and date windows.

by Luis Rijo
Data   -   Apr 25, 2026 YouTube's COPPA deadline hits: what the audience-setting rules really mean
YouTube COPPA shield blocks data streams as child reaches toward screen, protecting privacy

YouTube's COPPA audience classification rules, explained: what the April 22 compliance deadline means for creator ad revenue, targeting, and FTC penalties.

by Luis Rijo
Display   -   Apr 25, 2026 Bedrock becomes first DSP to run its bidder inside an exchange
Containerized DSP bidder running inside exchange infrastructure, eliminating QPS limits.

Bedrock Platform deploys the world's first containerized DSP bidder inside Index Exchange, eliminating QPS throttling and infrastructure as scale barriers.

by Luis Rijo
Data   -   Apr 25, 2026 The data prospecting rules French marketers keep getting wrong
GDPR data compliance in a French server room with security lock symbol

Alliance Digitale April 2026 guide covers GDPR prospecting rules: consent, data broker roles, opt-in obligations, and B2B collection across digital channels.

by Luis Rijo
Data   -   Apr 25, 2026 MiQ study of 53 million households finds the marketing funnel is broken
Consumer on sofa using phone and laptop while two screens stream content simultaneously.

MiQ's global report on 53 million households finds 87% of consumers switch screens hourly, with 42% saying their path to purchase feels random.

by Luis Rijo
Display   -   Apr 25, 2026 TripleLift's TL Spark bets on orchestration - not just automation
TL Spark

TripleLift launched TL Spark on April 21, a coordinated intelligence layer unifying supply, creative, audiences, and measurement for outcome-driven programmatic advertising.

by Luis Rijo
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