The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns.
Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.
Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns.
A federal appeals court vacated the FTC's cease-and-desist order against Intuit over TurboTax "free" ads, ruling internal FTC adjudication of deceptive advertising claims is unconstitutional.
A Google.org-backed study of 28.6 million fraud signals overturns the idea that older adults are most at risk online. Here is what the data actually shows about age and scams.
The Luxembourg court confirmed Amazon broke GDPR but still annulled the €746M fine. Here is the detailed legal reasoning behind each argument that worked.
Smartly signed a letter of intent on March 16, 2026, to acquire INCRMNTAL, an AI-powered incrementality platform that measures marketing impact without user-level data.
BEUC today published a 13-page analysis finding Meta's January 2026 consent-for-ads update still violates the DMA, GDPR, and Unfair Commercial Practices Directive.
