The four MMP selection mistakes costing app marketers their data
Mobile measurement partner selection driven by agency advice, competitor signals, or brand name routinely ends in bad data or a costly migration 18 months on.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google Tag Manager and Google tag are merging - what actually changes
Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.
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epocrates opens its clinician workflow to programmatic ads via DeepIntent
epocrates and DeepIntent opened programmatic access to over one million active clinicians on May 26, 2026, in a first-of-its-kind point-of-care DSP partnership.
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95% of annual app subscribers who cancel never return, RevenueCat finds
RevenueCat's 2026 subscription report: annual reactivation capped at 5% regardless of price tier, with 35% of cancellations falling in Month 1 of 115,000+ apps.
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AudienceProject lands Italy's first Omnicom deal for cross-media measurement
AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.
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Ad blockers are now targeting server-side GTM subdomains by name
EasyPrivacy and AdGuard filter lists now include sgtm. subdomains and first-party tracking paths by name, exposing a core assumption of server-side GTM setups.
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Google Customer Reviews breaks in Shopify - here is the free fix
Shopify disabled checkout pop-ups in August 2025, breaking Google Customer Reviews for most merchants. Here is the free fix using the Google and YouTube app.
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California sues 23andMe over 7 million genetic profiles exposed in 2023 breach
California's AG sues ChromeCo, formerly 23andMe, over a 2023 breach exposing 7 million genetic profiles, a ransom paid to hackers, and misleading consumers.
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Only 18% of Americans trust AI with their data - Meta AI leads
A Cloaked survey of 1,009 U.S. adults finds just 18% trust AI to secure personal data. Meta AI users top the comfort rankings, ahead of Claude and Grok users.
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AWS's math-powered network cuts data center routers by 69%
AWS has deployed Resilient Network Graphs (RNG) in its data centers, cutting routers by 69%, boosting throughput 33%, and reducing network energy use by 40%.
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Germany's Data Act enforcer goes live, and marketers should pay attention
Germany names the Bundesnetzagentur as Data Act authority under the new DADG law, activating connected-device data rules that touch advertising data flows.
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Microsoft's DPA update cuts AI subprocessor notice to 30 days
Microsoft updated its data protection addendum on May 22 to reduce AI subprocessor notice to 30 days, reshaping vendor governance for enterprise customers.
