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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Jan 25, 2022 Google launches .day top-level domain registration
Google launches .day top-level domain registration

Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.

Data   -   Jan 25, 2022 Google replaces FLoC with Topics, recognising growing criticism
Cookies vs Topics

To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.

Half of the singles are using dating apps, Wells Fargo survey finds
Data   -   Jan 26, 2022 Half of the singles are using dating apps, Wells Fargo survey finds

More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.

by Luis Rijo
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Data   -   Jan 26, 2022 Half of the singles are using dating apps, Wells Fargo survey finds
Half of the singles are using dating apps, Wells Fargo survey finds

More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.

by Luis Rijo
Data   -   Jan 25, 2022 Google launches .day top-level domain registration
Google launches .day top-level domain registration

Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.

by Luis Rijo
Data   -   Jan 25, 2022 Google replaces FLoC with Topics, recognising growing criticism
Cookies vs Topics

To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.

by Luis Rijo
Data   -   Jan 24, 2022 Advertising industry companies launch an European Addressable Media Initiative

The European Addressable Media Initiative will support the development of addressable media in Europe.

by Luis Rijo
Data   -   Jan 24, 2022 Amazon DSP introduces Pixalate pre-bid invalid traffic filtering
Amazon DSP introduces Pixalate pre-bid invalid traffic filtering

Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.

by Luis Rijo
Data   -   Dec 21, 2021 Microsoft's Xandr acquisition is all about connecting data with ad inventory
Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

by Luis Rijo
Search   -   Nov 17, 2021 Microsoft And Google release all IP Addresses from crawlers

Microsoft and Google this month released the IP Ranges used by bots that crawl the web.

by Luis Rijo
Data   -   Aug 30, 2021 DoubleVerify to acquire Meetrics
DoubleVerify and Meetrics

DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.

by Luis Rijo
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