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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
by Luis Rijo
More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
by Luis Rijo
Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
by Luis Rijo
To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
by Luis RijoThe European Addressable Media Initiative will support the development of addressable media in Europe.
by Luis Rijo
Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
by Luis Rijo
After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
by Luis RijoMicrosoft and Google this month released the IP Ranges used by bots that crawl the web.
by Luis Rijo
DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
by Luis Rijo