Microsoft's Xandr acquisition is all about connecting data with ad inventory

After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.

Microsoft's Xandr acquisition is all about connecting data with ad inventory
Xandr is connected with hundreds of publishers globally and in multiple ad formats, via Xandr SSP, and via other exchanges/SSPs like Google, connected to Xandr DSP.