Latest Articles
2278 Articles
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
by Luis Rijo
Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
by Luis Rijo
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
by Luis Rijo
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
by Luis Rijo
Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
by Luis Rijo
Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
by Luis Rijo
Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
by Luis Rijo
DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
by Luis Rijo