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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Video   -   Jan 18, 2021 DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

Data   -   Jan 17, 2021 iSpot acquires Ace Metrix
iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

Targetspot to integrate Tru Optik identity resolution
Data   -   Jan 26, 2021 Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

by Luis Rijo
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Data   -   Jan 26, 2021 Targetspot to integrate Tru Optik identity resolution
Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

by Luis Rijo
Video   -   Jan 18, 2021 DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement

DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.

by Luis Rijo
Data   -   Jan 17, 2021 iSpot acquires Ace Metrix
iSpot acquires Ace Metrix

The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.

by Luis Rijo
Data   -   Jan 17, 2021 Uganda's government orders internet providers to cut off the Internet
Uganda's government orders internet providers to cut off the Internet

Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.

by Luis Rijo
Data   -   Jan 16, 2021 What is Microsoft Clarity?
What is Microsoft Clarity?

Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.

by Luis Rijo
Social   -   Jan 11, 2021 Merkle identifies 5 marketing trends for the first quarter
Merkle identifies 5 marketing trends for the first quarter

Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.

by Luis Rijo
Data   -   Jan 11, 2021 DoubleVerify introduces Brand Suitability Tiers
DoubleVerify introduces Brand Suitability Tiers

DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).

by Luis Rijo
Data   -   Jan 11, 2021 RPM vs CPM

Know the difference between RPM and CPM.

by Luis Rijo
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