Targetspot to integrate Tru Optik identity resolution
Tru Optik this month announced that its identity resolution is being integrated into Targetspot’s tech stack, available starting February 2021.
Tru Optik is a data management platform and identity resolution across OTT, Connected TV (CTV), and streaming audio. Targetspot is an ad tech company on digital audio.
According to Tru Optik, audio advertisers will be able to leverage Targetspot’s audio supply inventory with data sets of consumer and behavioral insights across streaming audio and podcasts. Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
“The partnership with Tru Optik is a perfect addition to a year of evolution and enhancements in Targetspot’s offering,” said Dominick Milano, SVP/Sales & Business Development, North America at Targetspot. “By matching our multidimensional audience against Tru Optik’s Household Graph, Targetspot will be uniquely positioned to offer household-level addressability, both third-party and first-party data, tied directly to our inventory partners. This will ensure that Targetspot can offer the highest scale and accuracy possible, in both targeting and reporting.”
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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