By Luís Daniel Rijo in Data News — Jan 26, 2021

Targetspot to integrate Tru Optik identity resolution

Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

Tru Optik this month announced that its identity resolution is being integrated into Targetspot’s tech stack, available starting February 2021.

Tru Optik is a data management platform and identity resolution across OTT, Connected TV (CTV), and streaming audio. Targetspot is an ad tech company on digital audio.

According to Tru Optik, audio advertisers will be able to leverage Targetspot’s audio supply inventory with data sets of consumer and behavioral insights across streaming audio and podcasts. Tru Optik’s Household GraphTM has more than 80 million U.S. homes.

“The partnership with Tru Optik is a perfect addition to a year of evolution and enhancements in Targetspot’s offering,” said Dominick Milano, SVP/Sales & Business Development, North America at Targetspot. “By matching our multidimensional audience against Tru Optik’s Household Graph, Targetspot will be uniquely positioned to offer household-level addressability, both third-party and first-party data, tied directly to our inventory partners. This will ensure that Targetspot can offer the highest scale and accuracy possible, in both targeting and reporting.”

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email