Google this year announced the integration of their ad programs (AdMob, AdSense, Ad Manager) with TCF v2.0. TCF v2.0 is the second version of IAB Europe’s Transparency and Consent Framework, a framework from the industry to comply with GDPR.

Publishers not asking consent should not call Google’s ad tag.

Google decided to offer their Consent Manager Platform only to selected publishers, making the decision to not support small publishers with the full compliance. The CMP Funding Choices is invitation only.

Server to Server provides faster page load times and privacy to users.

The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users.

The Media Rating Council (MRC) this month issued an update to its Invalid Traffic (IVT) Detection and Filtration Standards. MRC says the additions and revisions in these updated Standards are intended to modernize the Invalid Traffic Detection and Filtration Guidelines Addendum, originally issued by MRC in October 2015, to more

DigiTrust was one of the IDs supported by the PubMatic Identity Hub. Other ids included The Trade Desk Unified ID, ID5, and LiveIntent.

Apple’s consent manager in-app enforces the opt-in model for tracking – to allow the use of the IDFA.