Google yesterday announced that developers are now testing a new API, part of that Privacy Box. The Trust Token API allows developers to combat ad fraud, by distinguish the visitors that are bots and real users.
The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users. APIs for ad selection, conversion measurement, and fraud protection, will enable advertisers to display ads that don’t rely on information about individual users, wrote Mike Schulman, Vice President, Ads Privacy and Safety, at Google.
In the beginning of 2020, Google announced that the browser Chrome will phase out third-party cookies within 2 years.