Google launches Trust Token API, part of Privacy Sandbox, to identify bots and real users

RelatedArticles

Google’s ad revenues to drop in the US affected by the travel industry collapse, eMarketer forecasts

IAB Tech Lab to sunset DigiTrust by July 31

Google: News publishers are getting 80% of the ad revenue via programmatic

Google launches a lightweight SDK to help distributors monetizing the connected TV

Google yesterday announced that developers are now testing a new API, part of that Privacy Box. The Trust Token API allows developers to combat ad fraud, by distinguish the visitors that are bots and real users.

The Trust Token API is part of the Privacy Sandbox, an initiative led by Google to replace all cookies for APIs, ensuring privacy for the end users. APIs for ad selection, conversion measurement, and fraud protection, will enable advertisers to display ads that don’t rely on information about individual users, wrote Mike Schulman, Vice President, Ads Privacy and Safety, at Google.

In the beginning of 2020, Google announced that the browser Chrome will phase out third-party cookies within 2 years.