Combined Audiences will be more flexible, accepting the AND combination of generic Google audiences with first-party audiences. Until now, generic Google audiences and first-party audiences could only have the combination OR.

WPP this month announced that Wunderman Thompson has acquired XumaK, a marketing technology consultancy company headquartered in Miami, and with offices in Guatemala, and Colombia.

Google this month announced the integration of Nielsen mobile digital ad ratings (mDAR) in DV360. According to Google, advertisers in the United States and Australia will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR).

Google Maps last week turned 15 years old. Google Maps was launched on Feb 8, 2005, and has become the most utilised map in the world.

Dentsu Aegis Network yesterday announced the acquisition of Media Storm, an US agency, headquartered in New York, and specialized in data-driven audience planning and targeting.

Forrester Consulting in December released a study, commissioned by Yieldmo, that investigates how customer attention metrics can improve mobile advertising outcomes.

Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.

MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.