The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.
Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early access to
Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early access to
The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.
Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.
Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.
