By Luís Daniel Rijo in Data News — Jul 22, 2019

The end of free articles without a login? Google remedies loophole in Chrome

Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.

Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login. Incognito mode lets users browse unlimited articles on websites that offer a limited free number of articles.

Until now, publishers offering a limited number of free articles, were able to detect if a user was in incognito mode. Next month, publishers will not know, and many can change to a hard paywall or registration walls, not allowing any free articles before a user do the login.

The update of the FileSystem API will be released on the Chrome 76, scheduled for July 30. The behavior of the FileSystem API will be modified to remedy this method of Incognito Mode detection.

Now sites could check for the availability of the FileSystem API and, if they receive an error message, they could determine that a private session is occurring and give the user a different experience.

Google says that Chrome’s Incognito Mode is based on the principle that users should have the choice to browse the web privately, and according to Google, people choose to browse the web privately for many reasons, including protecting their privacy on shared or borrowed devices or to exclude certain activities from their browsing histories.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email