Dentsu to acquire a majority stake in Ugam

Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future. Today, Ugam has over 1,800 employees, with offices in India, the United States, in the UK, and Australia.

Founded in 2000 in Mumbai, Ugam is focused on data and analytics serving both B2B and B2C enterprises. Its analytics and digital solutions include retail analytics, survey analytics, technology implementation, data engineering, and digital product content solutions.

Ugam delivers offshore services from its offices in India.

According to Dentsu, following the acquisition Ugam will join Merkle, and will be rebranded “Ugam, a Merkle Company.” Dentsu says this acquisition will add both scale and new capabilities to Merkle’s service lines while further expanding the Dentsu Group’s offerings.