The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.
Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.
DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
AWS this week announced that it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions in Beijing,
Google last month launched a free insights tool called Realtime Content Insights (RCI). Realtime Content Insights integrates Google Analytics data, Twitter data and Google Trends data to help newsrooms make quick, data-driven decisions on content creation and distribution.
Google says that with this tool, journalists will be able to identify
Google yesterday revealed that has measured performance improvements on the web in 2018. For the slowest one-third of traffic, Google saw user-centric performance metrics improve by 15% to 20% in 2018. According to Google, no improvement was seen in 2017, the previous year.
To measure the web performance, Google uses
Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those
Adjust last month launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. According to Adjust, User-Level Ad Revenue reporting enables app publishers to measure revenue generated from users who engage with in-app advertising.
Adjust says User-Level Ad Revenue has been the missing ingredient that
