Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments.
Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those insights by running their best-performing content as native placements across publishers reaching more than 220 million unique users.
“We are solving the measurement and scale challenges around brand content and content marketing,” said Justin Choi, CEO at Nativo. “This acquisition will enable us to help advertisers easily and accurately measure and increase ROI around their content efforts. We see this as the future of content marketing.”