Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.

The Problem behind Ads.txt or perhaps we need to talk about 2 problems behind Ads.txt: the first is the domain arbitrage and the second problem is domain spoofing.

IAB published this month a draft for public discussion with a nomenclature for data. The document is titled "OpenData 1.0: Standard Nomenclature for Campaign Performance Data," and was created "due to a lack of standard nomenclature." An IAB Tech Lab’s OpenData Task Force was

In 2018, Google, via Chrome, is launching 2 initiatives to increase the user experience of the users on the web. One is called Ad Experience Report, a new feature in Chrome that will block intrusive ads starting on February, 15. The second initiative is Abusive Experience Report, and this will

ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).