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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data   -   Mar 28, 2018 Baidu starts testing autonomous driving cars in Beijing
Autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

Data   -   Jan 30, 2018 OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community

OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.

Facebook Partner Categories will be discontinued in the next 6 months
Data   -   Mar 31, 2018 Facebook Partner Categories will be discontinued in the next 6 months

Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a

by Luis Rijo
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Data   -   Mar 31, 2018 Facebook Partner Categories will be discontinued in the next 6 months
Facebook Partner Categories will be discontinued in the next 6 months

Acxiom, one of the Facebook data partners, announced it was informed this week, by Facebook, that Facebook Partner Categories will be discontinued over the next several months. Acxiom expects total revenue and profitability to be negatively impacted by as much as $25 million. Partner Categories, launched in 2013, was a

by Luis Rijo
Data   -   Mar 28, 2018 Baidu starts testing autonomous driving cars in Beijing
Autonomous driving cars in Beijing

Baidu received Beijing’s first batch of licenses to conduct open road tests for its autonomous driving vehicles in designated areas of the city.

by Luis Rijo
Data   -   Jan 30, 2018 OpenX already in compliance with GDPR shared an "open source" DPA with the advertising community

OpenX announced this month that it is one of the first advertising exchanges in compliance with the European General Data Protection Regulation (GDPR), four months before the deadline.

by Luis Rijo
Data   -   Jan 15, 2018 Ads.txt
Ads.txt

The Problem behind Ads.txt or perhaps we need to talk about 2 problems behind Ads.txt: the first is the domain arbitrage and the second problem is domain spoofing.

by Luis Rijo
Data   -   Jan 14, 2018 IAB: A standard nomenclature for Marketing and Data was created this month

IAB published this month a draft for public discussion with a nomenclature for data. The document is titled "OpenData 1.0: Standard Nomenclature for Campaign Performance Data," and was created "due to a lack of standard nomenclature." An IAB Tech Lab’s OpenData Task Force was

by Luis Rijo
Data   -   Dec 28, 2017 Abusive Experience Report: How Google can prevent a site from opening new windows or tabs

In 2018, Google, via Chrome, is launching 2 initiatives to increase the user experience of the users on the web. One is called Ad Experience Report, a new feature in Chrome that will block intrusive ads starting on February, 15. The second initiative is Abusive Experience Report, and this will

by Luis Rijo
Data   -   Dec 28, 2017 Smart is the first SSP 100% ads.txt compliant since December, 20
Smart is the first SSP 100% ads.txt compliant since December, 20

ince December 20th, all unauthorized ads.txt domains will be blocked to cater to Smart's demand partners' desire to buy only ads.txt compliant inventory.

by Luis Rijo
Data   -   Dec 24, 2017 Viewability standards
Viewability standards

The industry standard for viewability was developed under the leadership of the Media Rating Council (MRC).

by Luis Rijo
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