In 2018, Google, via Chrome, is launching 2 initiatives to increase the user experience of the users on the web. One is called Ad Experience Report, a new feature in Chrome that will block intrusive ads starting on February, 15. The second initiative is Abusive Experience Report, and this will make Chrome (after version 65) to “prevent a site from opening new windows or tabs.”
According to Google, abusive experiences are designed to be misleading. An experience is abusive if it meets any of the following conditions: It auto-redirects the page without user action; It misleads or tricks the user into interacting with it.
Examples include ads or other elements that:
- Resemble system or site warnings or error messages.
- Simulate messages, dialog boxes, or request notifications.
- Depict features that do not work.
- Display a “close” button that does anything other than closing the element when clicked.
- Take the user to an ad landing page or other content when they click anywhere outside of the user-visible border of the element.
The possible status of Enforcement in Abusive Experiences:
Off: Chrome is not preventing your site from opening new windows or tabs.
On: Chrome is preventing your site from opening new windows or tabs. You should fix the violations and submit your site for a review.
Paused: Chrome enforcement is paused while your site is reviewed.
Pending: This status means your site is in “failing” status, and enforcement will begin in the future. We’ll send an email to registered site owners and users at least 30 calendar days prior to the start of enforcement. To prevent enforcement, fix the abusive experiences and submit your site for a review.