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Data
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Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

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  • Apple loses App Store and iOS gatekeeper appeal at EU court 13 min read

    Apple loses App Store and iOS gatekeeper appeal at EU court

    Judges dismissed all three Apple cases and confirmed iMessage counts as a regulated messaging service, leaving one narrow appeal route to the Court of Justice.

  • DMA gains Firefox 6 million EU users but leaves Google 90% dominant 16 min read

    DMA gains Firefox 6 million EU users but leaves Google 90% dominant

    A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows.

  • Banking ads lose $295K yearly to fraud, Lunio finds 11 min read

    Banking ads lose $295K yearly to fraud, Lunio finds

    Google Search itself carries banking's highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid.

  • Criteo takeover bid reshapes an adtech industry already in flux 20 min read

    Criteo takeover bid reshapes an adtech industry already in flux

    A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.

  • DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12% 12 min read

    DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%

    Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.

  • FTC fines Amazon 2.25 million for blocking identity theft records 11 min read

    FTC fines Amazon 2.25 million for blocking identity theft records

    Victims of identity theft faced impossible verification demands for years. The 2.25 million penalty sets a Section 609(e) record, raising stakes for retailers.

  • HubSpot kills Contact Discovery terms after customer backlash 11 min read

    HubSpot kills Contact Discovery terms after customer backlash

    Enrichment terms were reverted after only 4 days once customers challenged HubSpot's transparency around CRM data sharing; a redesigned opt-in has no set date.

  • Meta launches Developer Tools MCP, cutting dashboard logins to zero 11 min read

    Meta launches Developer Tools MCP, cutting dashboard logins to zero

    The beta server exposes 10 tools spanning App Review, compliance status, and webhook data, though write access remains limited to a single function for now.

  • Azerion's GameDistribution gains 15 million users via gutefrage.net deal 6 min read

    Azerion's GameDistribution gains 15 million users via gutefrage.net deal

    Spiele.gutefrage.net went live June 30, GameDistribution's second white label portal of 2026, raising the question of how many publishers follow next in Europe.

  • Ad-Shield co-CEO: 60-80% of ad-blocked traffic is invisible to sites 11 min read

    Ad-Shield co-CEO: 60-80% of ad-blocked traffic is invisible to sites

    Over 50% of blocked traffic comes from network settings, not user choice, Ad-Shield's Dustin Cha says, leaving publishers to recover 10-30% of hidden audience.

  • NIQ gains YiMian brand and 100 clients in Flywheel Asia deal 10 min read

    NIQ gains YiMian brand and 100 clients in Flywheel Asia deal

    NIQ closed the deal this week, absorbing Flywheel's YiMian platform and its 100-plus clients across China and Southeast Asia, extending digital shelf data reach.

  • Handwrytten cards now fire automatically from HubSpot deals 8 min read

    Handwrytten cards now fire automatically from HubSpot deals

    Cards can trigger from any HubSpot deal, ticket, or contact record at no extra fee, with each note logged automatically to the CRM timeline as volume scales.

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