The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Amazon acquires Globalstar, adding direct-to-device satellite coverage to Amazon Leo and absorbing Apple's Emergency SOS satellite infrastructure globally.
Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.
Google reversed its 2022 Looker Studio rebrand on April 11, 2026, restoring the Data Studio name and expanding the platform with BigQuery agents and Colab apps.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Amazon acquires Globalstar, adding direct-to-device satellite coverage to Amazon Leo and absorbing Apple's Emergency SOS satellite infrastructure globally.
An independent audit of 7,000+ California websites found Google, Meta and Microsoft setting ad cookies despite opt-out signals, with $5.8B in potential fines.
Criteo's Commerce Audiences pair with TripleLift's curation layer to deliver SKU-level purchase signals across web, mobile, and CTV with Deal ID activation.
Mediavine and Index Exchange today launched curated audiences in Index Marketplaces, making publisher first-party data and UID2 segments live via curated deals.
Intentsify reports 20% YOY revenue growth in Q1 2026, launches 700+ pre-built B2B audience segments in The Trade Desk and DV360, and expands to 90+ countries.
Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.
