Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

Data

Check My Ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

Data

AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

Data

Chrome enforces secure connections by default in October 2026

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

Data

Wunderkind launches identity-based audience targeting for Meta Ads Manager

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

Retail

DOUGLAS partners with AudienceProject for cross-media measurement in DACH

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

Data

Display & Video 360 API adds YouTube and Demand Gen asset management

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

Data

TikTok enables real-time iOS conversion tracking through Kochava partnership

TikTok launched iOS real-time conversion reporting with Kochava on October 21, enabling app marketers to access granular conversion insights without SKAN delays for campaigns.

Data

Cloudflare launches comprehensive TLD tracking on Radar platform

Cloudflare announced new top-level domain insights on Radar on October 27, 2025, with DNS magnitude metrics and certificate transparency data for 1,400+ domains.

Data

AudienceProject executive outlines cross-media measurement priorities

Bruno Furnari joins AudienceProject as CPO to advance independent cross-media measurement amid fragmentation and AI transformation in advertising technology.

Data

Google shuts down DataForSEO's API cost cut in five days

Google shut down DataForSEO's SERP API cost reduction within five days, eliminating the 80% savings and removing the announcement page from the internet.

Data

Norwegian court upholds €6.5m Grindr fine for data sharing violations

Norway's appeals court upholds €6.5 million fine against Grindr for sharing sensitive user data without valid consent, ruling between July 2018 and April 2020.

AI

Meta plans to use AI chat data for ad targeting starting December

Meta will use interactions with its AI features to personalize content and ads from December 16, 2025, affecting over 1 billion monthly users globally.

Data

IAB Tech Lab opens comment period for privacy framework updates

IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.

Data

LG Ad Solutions integrates ACR data with Databricks Marketplace

LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.

Data

Microsoft Clarity adds city and state metrics to dashboard cards

Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.

Data

Marketing measurement confidence stalls despite data growth

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

Data

AWS launches dedicated network for real-time ad bidding workloads

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

Data

LiveRamp enables retail media networks to measure Meta campaign performance

LiveRamp announced expanded measurement capabilities on October 23, 2025, allowing retail media networks to analyze Meta advertising through its Clean Room platform.

Data

Prebid clarifies transaction ID policy after industry confusion

Prebid.org issued statement on October 23, 2025, addressing confusion around Transaction ID updates in Prebid.js version 10.9 while offering publishers flexibility.

Data

Meta tests GA4 integration for cross-platform tracking in ads

Meta introduces third-party reporting tools option at ad level, connecting Meta Ads directly to Google Analytics 4 for measuring website and shop actions.

Data

Aquila partners with Samba TV for streaming measurement capabilities

Aquila integrates Samba TV streaming data with Google, Meta, Amazon, and TikTok platforms to deliver advertiser-owned cross-platform measurement launching 2026.

Data

Amazon outage breaks the internet: Snapchat, Fortnite, banks go dark

A single technical failure at Amazon Web Services knocked out 142 platforms for 15 hours, affecting millions of users and costing businesses billions in lost revenue on October 19-20, 2025.

Data

Usercentrics reaches €100M revenue milestone as privacy compliance market expands

Data privacy solutions provider Usercentrics surpassed €100 million annual recurring revenue in August 2025, achieving 45% year-over-year growth.

Data

Looker Studio expands Google Ads reporting with new conversion fields

Looker Studio adds seven new Google Ads fields including conversion-by-date metrics, customer segmentation, and profit analysis capabilities to reporting platform.