Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
Amazon DSP introduces Similar Audiences beta
Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.
Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
Adform unveils new features and fixes in August 2024 Product Update
Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.