The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
