The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.
This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.
This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.
Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.
This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.