Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

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Display - Jul 21, 2025 HP launches advertising business with device-targeted campaigns

HP Media Network targets 160 million U.S. users with laptop ads and streaming service to compete in retail media space.

Display - Jul 19, 2025 TripleLift reports 10x growth in advertiser spend during Prime Day

Digital shopping cart with neon glow representing TripleLift's 10x Prime Day advertiser growth success

TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.

AdSense blocks ads with significant skin exposure as Google deprecates sensitive category controls.

Display - Jul 23, 2025 Google deprecates "Significant Skin Exposure" category in AdSense blocking controls

Publishers face brand safety adjustments as search giant phases out sensitive category targeting skin-related advertising content.

by Luis Espada

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Display - Jul 23, 2025 Google deprecates "Significant Skin Exposure" category in AdSense blocking controls

Publishers face brand safety adjustments as search giant phases out sensitive category targeting skin-related advertising content.

by Luis Espada

Display - Jul 21, 2025 HP launches advertising business with device-targeted campaigns

HP Media Network targets 160 million U.S. users with laptop ads and streaming service to compete in retail media space.

by Luis Espada

Display - Jul 19, 2025 TripleLift reports 10x growth in advertiser spend during Prime Day

TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.

by Luis Espada

AI - Jul 19, 2025 IAS identifies AI-generated slop sites as major ad quality threat

Abandoned newsroom filled with obsolete computers symbolizing AI-generated content replacing human journalism.

Advertising verification company warns marketers about low-quality content sites driven by artificial intelligence tools, with quality inventory delivering 91% higher conversion rates.

by Luis Espada

Display - Jul 16, 2025 OpenX launches curation platform for agencies

OpenXSelect platform interface showing deals list with audience targeting, inventory packages, and curation tools.

Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

by Luis Espada

Data - Jul 16, 2025 Publishers deploy bid throttling to tackle programmatic waste

Bid throttling diagram showing how publishers control duplicate requests in header bidding programmatic ads.

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

by Luis Espada

Display - Jul 16, 2025 Vodafone increases news ad inventory 10% with AI brand suitability strategy

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.

by Luis Espada

AI - Jul 15, 2025 Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

by Luis Espada