The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
Google this month announced an update to its Financial products and services policy, allowing advertisements for Contracts for Difference (CFDs) and rolling spot forex in Kenya.
A significant development emerged today in the ongoing antitrust case against Google. According to Reuters, a U.S. federal judge set a September 9, 2024 trial date for the lawsuit accusing the tech giant of illegally manipulating the digital advertising market.
The ad tech industry continues to face challenges as privacy regulations tighten and Google delays decisions on third-party cookies. This has led to cost-cutting measures, with InMobi being the latest company to announce job cuts.
A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.
Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.