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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   Jan 18, 2025 Amazon's brand lift study reveals impact of combined video and display formats
Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

Data   -   Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness
Path to conversion

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

App developers face February deadline for EU digital compliance verification
Display   -   Jan 20, 2025 App developers face February deadline for EU digital compliance verification

New EU Digital Services Act regulations require app developers to verify trader status by February 17 or risk removal from App Store.

by Luis Espada
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Latest Articles 1316 Articles
Display   -   Jan 20, 2025 App developers face February deadline for EU digital compliance verification
App developers face February deadline for EU digital compliance verification

New EU Digital Services Act regulations require app developers to verify trader status by February 17 or risk removal from App Store.

by Luis Espada
Data   -   Jan 18, 2025 Amazon's brand lift study reveals impact of combined video and display formats
Amazon's brand lift study reveals impact of combined video and display formats

Meta-analysis of 3,000 ad campaigns shows emerging brands achieved 5.3x higher brand awareness through strategic media placement.

by Luis Espada
Data   -   Jan 18, 2025 Amazon introduces conversion tracking to measure advertising path effectiveness
Path to conversion

New beta reporting tool reveals customer journey across Amazon ad formats, helping advertisers track 30-day conversion paths.

by Luis Espada
Display   -   Jan 14, 2025 Swiss media watchdog warns of platform companies' growing power over democracy

Federal commission calls for new measures to address market dominance and opinion-shaping influence of tech platforms.

by Luis Espada
Display   -   Jan 12, 2025 Magnite and Playwire forge programmatic alliance for premium ad formats
Playwire

New partnership aims to streamline digital advertising supply chain through high-impact creative formats and programmatic delivery.

by Luis Espada
Data   -   Jan 10, 2025 Department of Justice opposes Google's remedies arguments in Epic antitrust case
Department of Justice opposes Google's remedies arguments in Epic antitrust case

DoJ and FTC file amicus brief rejecting Google's claims that court-ordered app store remedies in Epic case exceed legal authority.

by Luis Espada
Display   -   Jan 07, 2025 Getty Images and Shutterstock to merge in $3.7 billion deal
Transaction Summary of Getty Images and Shutterstock merger

Historic merger combines two leading visual content companies with expected annual cost synergies of $150-200 million by year three.

by Luis Espada
Search   -   Jan 05, 2025 Google Ads metrics show rising costs across industries in 2024
Google Ads metrics show 24.61% CPL surge in 2024, with CPC up 10.43% while CTR grows and CVR declines slightly

New data reveals significant cost increases in Google Ads, with 86% of industries seeing higher click costs in 2024 compared to 2023.

by Luis Espada
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