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The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

Data   -   May 01, 2024 Google AdSense updates reporting thresholds for Custom Channels and Search Styles
Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

Amazon DSP enhances Creative Review with asset-level moderation
Display   -   May 02, 2024 Amazon DSP enhances Creative Review with asset-level moderation

This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.

by Luis Espada
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Display   -   May 02, 2024 Amazon DSP enhances Creative Review with asset-level moderation
Amazon DSP enhances Creative Review with asset-level moderation

This update, known as asset-level moderation, aims to streamline the process of resolving creative rejections and improve overall campaign efficiency.

by Luis Espada
Data   -   May 02, 2024 Amazon DSP bolsters measurement transparency with additional MRC accreditation
Amazon DSP bolsters measurement transparency with additional MRC accreditation

This accreditation signifies that Amazon DSP adheres to industry-accepted standards for measuring specific advertising metrics.

by Luis Espada
Data   -   May 01, 2024 Google AdSense updates reporting thresholds for Custom Channels and Search Styles
Google AdSense updates reporting thresholds for Custom Channels and Search Styles

Google AdSense announced an upcoming change to its reporting system for AdSense for Search (AFS) and AdSense for Domains (AFD) users. This update aims to balance user privacy with the needs of publishers who leverage custom reporting features.

by Luis Espada
Display   -   May 01, 2024 Google updates policies to address synthetic sexually explicit content
Google updates policies to address synthetic sexually explicit content

Google today announced an update to its Advertising Policies for Google Ad Manager, AdSense, and AdMob, specifically regarding sexually explicit content. This update aims to address the growing presence of synthetically generated or altered content depicting nudity or sexual activity.

by Luis Espada
Display   -   May 01, 2024 PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers
PubMatic and Klarna join forces to enhance advertiser reach among high-intent shoppers

This partnership also facilitates broader campaign reach across the US market, with planned expansion into European markets soon after.

by Luis Espada
Display   -   May 01, 2024 Google Ads announces in-campaign experimentation for Performance Max
Google Ads

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

by Luis Espada
Search   -   May 01, 2024 Microsoft Advertising Platform now offers Copilot to all advertisers
Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

by Luis Espada
Display   -   May 01, 2024 Microsoft Advertising expands Chat Ads API reach with Direqt partnership
Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

by Luis Espada
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