DPAA, the digital out-of-home marketing association, yesterday announced that Ultrahaptics has joined its membership ranks. According to DPAA, Ultrahaptics creates tactile sensations in mid-air, and no controllers or wearables are needed: the company’s patented “virtual touch” technology uses ultrasound to project sensations and shapes directly onto the user’s

MediaMath says that for the first time in digital advertising history, OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions, response rates, and CPAs—making OOH attributable in the same way

DPAA yesterday announced that Firefly has joined its membership ranks. Firefly is a San Francisco-based company that connects brands, rideshare drivers and local city governments. Firefly works with rideshare drivers to install ad displays atop vehicles, adding to drive time profits. “We are proud to become members of DPAA’s

Samsung Electronics this week announced that it has recently finished implementing its SMART Signage at the new Istanbul Airport. The project was completed by a technical team of 28 in 45 days, with the help of B.T. Global, specialized in digital signage, security, data storage, and IT services. Samsung

DPAA announced today that omniX labs, a machine learning-based image recognition platform that helps target consumers, has joined its membership ranks.. DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. “DPAA has done tremendous work

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can

Adelphic this month announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP). Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic can also measure foot traffic attribution and the impact of DOOH on in-store visitation through partnerships with location

DPAA this week announced that UK-based Esprit Digital has joined the global digital out-of-home marketing association. "DPAA has created a great community of companies involved in digital out-of-home media and we look forward to networking with them, so we can provide innovative solutions for challenging display environments. The first