DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

DOOH

JCDecaux renews Singapore Changi Airport 2029

JCDecaux last week renewed the advertising concession (DOOH screens) with Singapore Changi Airport, for 7 years until 2029.

DOOH

JCDecaux renews contract with the leading company of shopping malls in Portugal

Sonae Sierra’s shopping malls reached more than 160 million visitors in 2019 and cover the most important Portuguese cities.

Video

Google updates policies leading to advertiser and partner account suspensions in DV360

Google clarifies when DV360's partner and advertiser accounts can be suspended because of ad policies.

DOOH

Yahoo DSP integrates Hivestack SSP

Yahoo last week announced the integration of Hivestack in Yahoo DSP. Advertisers and agencies using Yahoo DSP can now buy Hivestack’s DOOH inventory through real-time bidding (RTB) transactions.

DOOH

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Vibenomics delivers music, messaging and programmatic audio ads.

DOOH

JCDecaux to install 64 DOOH screens in Galeries Lafayette

The “Coupole” store and the Men store will be equipped from mid-July 2022 with 64 digital screens specifically designed for Galeries Lafayette.

DOOH

Marriott to introduce ads in their websites and hotels

Marriott Media Network to cover display, mobile, video, email, and DOOH channels.

DOOH

Xandr integrates Hivestack Supply Side Platform (SSP)

Xandr Invest is now able to buy Hivestack’s DOOH inventory through RTB transactions via Open Exchange and Private Marketplace (PMP) deals.

DOOH

Vistar launches dynamic creatives for DOOH

Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.

DOOH

Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan

KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.

DOOH

JCDecaux DOOH revenue grew 73.8% in Q4 2021

Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.

DOOH

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.

DOOH

23% of Australian agencies started programmatic DOOH this year

IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.

DOOH

OAAA releases OpenDirect 1.5.1

OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.

DOOH

Ford`s Patent: Car Screens able to interact with Billboards

The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.

DOOH

OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

DOOH

Velocity buys EYE, and has now 32,000 DOOH screens in the USA

Velocity acquired 2 OOH companies in the last 6 months.

DOOH

Hivestack launches an iOS app for buyers and sellers

Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.

DOOH

IAB Europe releases a guide for programmatic Out Of Home (OOH) advertising

Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.

DOOH

OAAA creates a working group to establish standards for OOH in OpenRTB

The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.

DOOH

TPS Engage’s DOOH DSP partners with Adsquare

TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.

DOOH

Adsquare integrates Nielsen in its Out-of-Home Planner

Countries available include the U.K., Germany, France, Italy, and Spain.

DOOH

Amazon opens early accesses to Luna, Amazon's cloud gaming

Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.

Data

Adsquare partners with Vistar Media

The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.

DOOH

DPAA to hold its annual global Video Everywhere Summit live-via-Zoom in October

Content pillars for the OOH industry’s tentpole event will include: 1) Omnichannel and Programmatic, 2) Diversity and Inclusion, and 3) Globalization of media and brands.