DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Latest Articles 166 Articles

DOOH - Apr 14, 2025 JCDecaux secures 9-year city information panel contract in Rennes

JCDecaux advertising panel in Rennes featuring Trans Musicales festival promotion with city branding.

JCDecaux's return to Rennes brings environmental innovations and digital upgrades.

by Luis Rijo

DOOH - Apr 02, 2025 Bauer Media completes acquisition of Clear Channel Europe-North for $625 million

Yvonne Bauer, Owner & Chair of the Board of Bauer Media Group

Strategic acquisition expands media group's portfolio with 110,000 out-of-home advertising sites across 12 European countries.

by Luis Rijo

DOOH - Mar 27, 2025 Zürich parliament votes to restrict advertising in public spaces

Zürich bans digital advertising displays with narrow 58-57 vote, restricting commercial signs in public spaces.

Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.

by Luis Rijo

DOOH - Mar 16, 2025 Google's new requirements for Connected TV and Digital out-of-home inventory

Google's May 2025 CTV and DOOH requirements, showing essential parameters and placement types for both ad formats.

Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

by Luis Rijo

DOOH - Mar 10, 2025 JCDecaux reports strong 2024 results, sets ambitious 2026 targets

JCDecaux 2024 financial highlights: 10.2% revenue growth, 21.9% digital revenue surge

JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.

by Luis Rijo

DOOH - Feb 14, 2025 German media house Ströer becomes newest member of IAB Europe

Ströer headquarters building reflects in lake under dramatic sky, showcasing German media firm's modern campus

Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.

by Luis Rijo

DOOH - Feb 12, 2025 JCDecaux launches programmatic digital advertising at Dubai airport

News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.

by Luis Rijo

DOOH - Feb 12, 2025 Former Teads executive returns to VIOOH as product chief

Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.

by Luis Rijo