DOOH

The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.

Latest Articles 164 Articles

DOOH - Mar 27, 2025 Zürich parliament votes to restrict advertising in public spaces

Zürich bans digital advertising displays with narrow 58-57 vote, restricting commercial signs in public spaces.

Digital screens to be banned and commercial advertising reduced in move that divides city's politicians and businesses.

by Luis Rijo

DOOH - Mar 16, 2025 Google's new requirements for Connected TV and Digital out-of-home inventory

Google's May 2025 CTV and DOOH requirements, showing essential parameters and placement types for both ad formats.

Publishers have until May 1, 2025 to comply with enhanced standards for CTV and DOOH ad monetization.

by Luis Rijo

DOOH - Mar 10, 2025 JCDecaux reports strong 2024 results, sets ambitious 2026 targets

JCDecaux 2024 financial highlights: 10.2% revenue growth, 21.9% digital revenue surge

JCDecaux demonstrates robust growth across all segments, with digital driving revenue expansion.

by Luis Rijo

DOOH - Feb 14, 2025 German media house Ströer becomes newest member of IAB Europe

Ströer headquarters building reflects in lake under dramatic sky, showcasing German media firm's modern campus

Leading German advertising firm Ströer joins European-level digital marketing and advertising association IAB Europe.

by Luis Rijo

DOOH - Feb 12, 2025 JCDecaux launches programmatic digital advertising at Dubai airport

News article covering JCDecaux's deployment of 378 premium digital screens for programmatic DOOH advertising at Dubai International.

by Luis Rijo

DOOH - Feb 12, 2025 Former Teads executive returns to VIOOH as product chief

Ludovic Menard rejoins digital out-of-home platform VIOOH as CPO, bringing ad tech and machine learning expertise.

by Luis Rijo

DOOH - Feb 05, 2025 Broadsign debuts AI tool for out-of-home ad creative approvals

Broadsign AI assistant interface shows automated categorization of OOH ads with airline and hotel creatives

New AI assistant aims to automate creative review process for out-of-home advertising, launching spring 2025.

by Luis Rijo

DOOH - Feb 03, 2025 Perion unifies technologies under single platform in major organizational shift

Technology company Perion Network announces consolidation of brands and leadership changes amid strategic transformation.

by Luis Rijo