Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.

China's programmatic digital out-of-home advertising market demonstrates steady growth with 30% adoption rate among surveyed companies.

Strategic alliance brings first-time programmatic access to India's third busiest airport with 64 screens generating over 41 million monthly impressions.

New research reveals 68% of UK professionals book travel from office locations, positioning digital screens as prime advertising touchpoints.

Swiss advertising giant shows resilience with digital expansion despite revenue decline.

Platform integration provides access to 233 million monthly impressions across Europe's largest digital screens.

Omnichannel DSP introduces map-based interface for digital out-of-home campaign planning across 15 markets.

Ruby Juchau, Business Director at Executive Channel Network, secures prestigious award at World Out of Home Organization congress three days ago.