Doubleclick For Publishers

Google announced a new update of the DFP API, now v201805, available since May 15. According to Google, this release on Doubleclick For Publishers brings several new features for DFP Video advertising services, including: * A new service for DAI authentication and support for CdnConfigurationService actions. * Interstitial and native AdUnits are

On May 7, Google launched a new tab in DFP called EU user consent. Under the new tab there are ad technology provider controls. The controls that publishers select will take effect on 25 May. Google says that shortly AdSense and AdMob will also have controls. On DFP, Google has

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and CPU consumption by pausing ad requests for any slot that

The current Google´s EU user consent policy has less than 900 characters and in bold we can read that publishers need to "obtain consent to, any data collection, sharing and usage" and "consents to, the storing and accessing of cookies." The new Google´s EU

Yesterday, according to the Ads Status Dashboard, Google faced a bug on the buying side and seller side of programmatic, affecting DCM (Doubleclick Campaign Manager), DBM (Doubleclick Bid Manager), DFP (Doubleclick For Publishers) and DS (Doubleclick Search). The bug in Doubleclick was solved on the same day - March 13