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Dentsu Aegis Network yesterday announced the acquisition of B2B International, a specialist business-to-business (B2B) market research company. B2B International will become part of gyro, a global agency dedicated exclusively to B2B marketing. Dentsu didn't disclose the financial terms of the acquisition. B2B International is headquartered in the UK,
by Luis EspadaDentsu Aegis Network yesterday announced the acquisition of B2B International, a specialist business-to-business (B2B) market research company. B2B International will become part of gyro, a global agency dedicated exclusively to B2B marketing. Dentsu didn't disclose the financial terms of the acquisition. B2B International is headquartered in the UK,
by Luis Espada