To help ensure that conversions continue to be reported accurately, Bing Ads announced today that the auto-tagging of the Microsoft Click ID in ad URLs is now required. Bing says that this change is due to the introduction of Intelligent Tracking Prevention, in Safari browser, that impacts how conversion tracking

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple