WPP has started this month the sale of Kantar. Kantar's sale starts with an auction led by Goldman Sachs. Banking sources told Reuters they are lining up more than 2 billion euros in debt to finance the acquisition. First-round bids are expected to be placed on an auction

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says