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Lazy Loading

Lazy Loading

Marketing News   -   May 03, 2018 Google enabled lazy loading on DFP tags to increase viewability

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and CPU consumption by pausing ad requests for any slot that

by Luis Espada
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Marketing News   -   May 03, 2018 Google enabled lazy loading on DFP tags to increase viewability

Since April 25th, Google enabled lazy loading for publishers using the legacy Ad Exchange tag (publishers using the Google Publisher Tag are not affected). According to Google, lazy loading (or smart loading) enables pages to load faster, reducing latency and CPU consumption by pausing ad requests for any slot that

by Luis Espada
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