Marketing News

Snap this week announced the hiring of Julie Henderson as Chief Communications Officer. Julie Henderson will report to Evan Spiegel, CEO of Snap, and lead communications globally. Julie Henderson is currently Executive Vice President and Chief Communications Officer for 21st Century Fox. She will assume her new role at Snap

Sovrn this week announced the acquisition of VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. Sovrn says this acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools. “Sovrn and VigLink share a commitment to developing

YouTube Music this week launched YouTube Charts as playlists. Youtube Music is available in 29 countries: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Peru, Portugal, Russia, Spain, Sweden, Switzerland, Ukraine, United Kingdom, and United States. Users in

Google this week introduced Lime scooters, pedal bikes and e-bikes on Google Maps. Lime scooters and bikes on Google Maps, are available on Android and iOS in Auckland, Austin, Baltimore, Brisbane (AU), Dallas, Indianapolis, Los Angeles, San Diego, Oakland, San Antonio, San Jose, Scottsdale and Seattle with more cities coming

Google this week announced that the old interiors of the National Museum of Brazil, located in Rio de Janeiro, are now available on Google Maps, via the Street View imagery. This announcement happens now, after the fire that struck the National Museum of Brazil and destroyed around 20 million pieces

Google this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first participants: OpenX, Index Exchange, Smaato, Tapjoy, and AdColony. Developers monetizing their apps with AdMob Open Bidding "are already seeing more ad revenue and less latency for their

ironSource today announced the launch of a ROAS Optimizer tool. The ROAS Optimizer tool enables user acquisition managers to automatically bid on dynamic CPI (cost-per-install) rates to reach the desired ROAS goal. ironSource says there are 3 main issues preventing user acquisition managers from executing efficient strategies: * Their limited capacity

DoubleVerify this week announced a partnership with InMobi. DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for all InMobi Exchange impressions within the mobile in-app platform, as well as monitoring of post-bid fraud