Marketing News

Bold Screen Media this week announced a partnership with Pixalate to offer IVT protection solutions for their cross-device video and OTT marketplace. Bold Screen’s platform provides brands and agencies with engaging programmatic media. To help protect their advertisers from IVT across OTT/CTV and mobile in-app inventory, Bold Screen

Amazon this week announced that Apple Music is coming to Amazon Echo devices, beginning the week of December 17. Amazon says Apple Music subscribers will be able to enjoy Apple Music’s 50 million songs on Echo devices. Alexa, play Apple Music Amazon customers will be able to ask Alexa

UK advertising is expected to increase to £20.8 billion in 2019, surpassing the £20 billion mark for the first time, up from £19.9 billion in 2018 according to the latest media and marketing forecasts from GroupM. GroupM forecasts 6.0% growth for 2018, down from 6.4% in

Google Translate last week got a redesign. Google says that Google Translate new look is now consistent with other Google products, and updated labeling and typography make it easier to navigate. The website is now responsive so it can adjust dynamically for the screen size. So when new features are

Advertisers using Analytics 360 can now self-serve link Search Ads 360, Google today announced. The linkage imports Search Ads 360 campaign data to Analytics 360. The fact that is self-serve enables advertisers to manage and create the links from the Analytics 360 Admin section. GA auto-tagging of the destination URLs

Bing search integrated on SwifBing search this week was integrated on SwiftKey for Android. Bing says that with search built right into the keyboard, users have a faster, easier experience browsing the web. In a few taps, SwiftKey users have access to Bing search results that they can easily screenshot,

Advertising revenue in Australia just hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released last month by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the

On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users' location. The main sources to identify a user location are the IP addresses