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Mixed Reality

Immerse yourself in the next frontier of advertising, where the lines between physical and digital worlds blur. This category dives deep into the innovative realm of mixed reality (MR) advertising, exploring how brands are pushing boundaries and captivating audiences on devices like Apple Vision Pro and Meta's Quest.

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  • Juno for YouTube removed from Vision Pro App Store 3 min read

    Juno for YouTube removed from Vision Pro App Store

    Popular third-party YouTube app for Vision Pro taken down after objections from YouTube, leaving users without native option.

  • Apple Arcade Gets Seven New Games 1 min read

    Apple Arcade Gets Seven New Games

    Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

  • Roblox Q1 2024 results: steady growth despite macroeconomic concerns 2 min read

    Roblox Q1 2024 results: steady growth despite macroeconomic concerns

    Roblox Corporation yesterday released its financial results for the first quarter (Q1) of 2024. The report detailed continued user and engagement growth, alongside a focus on financial discipline.

  • Apple Arcade announces new Games 2 min read

    Apple Arcade announces new Games

    This announcement highlights Apple's commitment to expanding its game library and providing fresh content for subscribers.

  • Roblox opens up video ads to all brands 2 min read

    Roblox opens up video ads to all brands

    Roblox, a popular online gaming platform known for its user-generated experiences, announced today, that it's making video ads available to all advertisers.

  • Meta Horizon OS 2 min read

    Meta Horizon OS

    Meta today announced a significant shift in its mixed reality (MR) strategy, opening up its Meta Horizon OS to third-party hardware makers and streamlining the development of MR applications.

  • Meta strengthens Age-Verification on Quest 1 min read

    Meta strengthens Age-Verification on Quest

    The company is asking users of its Meta Quest 2 and Quest 3 headsets to re-enter their birthdates for account verification.

  • Snapchat expands AR advertising options with Sponsored AR Filters 1 min read

    Snapchat expands AR advertising options with Sponsored AR Filters

    Snapchat last month announced the introduction of Sponsored AR Filters, a new advertising format that places branded augmented reality experiences within the app's post-capture Filter Carousel.

  • AdInMo adds audio and rewarded video formats to its InGamePlay SDK 1 min read

    AdInMo adds audio and rewarded video formats to its InGamePlay SDK

    AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.

  • Google search rolls out a suite of augmented reality (AR) and virtual reality (VR) 1 min read

    Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

    As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales.

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