Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

Google search rolls out a suite of augmented reality (AR) and virtual reality (VR)

As the spring shopping season arrives, Google is rolling out a suite of augmented reality (AR) and virtual reality (VR) tools designed to help retailers engage shoppers and drive sales. These tools give customers highly realistic previews of products, helping them make informed decisions and reducing the likelihood of returns.

This spring, Google is focusing on editorial content curated by influencers to showcase trending products across key categories like apparel, beauty, home decor, and footwear. The new "Spring Try Guide" site aims to increase brand visibility and excitement. Additionally, Google will emphasize shopping experiences such as AR try-on for beauty products, style filters for apparel, and 'Get it Fast' filters for home goods that offer quick shipping or in-store pickup.

Key Elements of Google's Immersive Shopping Strategy

  • AR Beauty Experiences: Google's AR beauty features let customers virtually try on makeup and other beauty products. This helps shoppers feel more confident in their choices and can lead to increased time spent on brand sites. With AR beauty ads, brands can capture attention with highly interactive campaigns within Search.
  • AR Apparel Try-On: This new feature shows how clothing fits on different body shapes and sizes, reducing the uncertainty that often comes with online apparel shopping.
  • 3D Images and Augmented Reality: Spinnable 3D images of products in Google Search offer a more immersive view and have proven to boost customer engagement. Tools like Product Studio make generating these 3D assets easier than ever.
  • Ads Best Practices & Fresh Insights: Google's arsenal of AI-powered campaigns, demand forecasting tools, insights reports, and features like promotions and local inventory ads help retailers optimize their spring campaigns and connect with shoppers.

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