Koddi brings its commerce media network inside Search Ads 360
Koddi connects its retailer ecosystem to Search Ads 360, letting advertisers run and measure commerce media campaigns inside their existing SA360 workflows.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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WPP Media sees AI as advertising's $1.3 trillion growth engine in 2026
WPP Media's midyear forecast projects 4.4% global ad growth to $1.3 trillion, as AI investment offsets geopolitical headwinds and reshapes every major ad channel.
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The impulse shopper is everyone: Adobe data on 86% unplanned buys
Adobe surveys 1,003 US consumers and finds 86% make unplanned online purchases monthly, driven by social video, flash sales, and Gen Z stress relief patterns.
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Retail media's hidden ROI: how siloed attribution misses half the picture
Incremental's meta-analysis of 150,000 campaigns and $350M in ad spend shows siloed retail media attribution misses 36% to 53% of true campaign ROI overall.
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Uber adds ride offers, brand takeovers on Eats, and offsite ads for brands
Uber Advertising today launched Offers on Uber, new Uber Eats premium formats, and Offsite Ads to give brands reach beyond the Uber ecosystem for the first time
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Uber Eats gets Deal Drops and Reorder Rewards for restaurant advertisers
Uber Advertising launches Deal Drops and Reorder Rewards on June 8, 2026, giving restaurants time-bound event offers and post-purchase repeat mechanics on Eats.
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AI shortlists are commerce media's next paid placement battle
Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibility, as 70% already use agents for campaign execution. June 2026.
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Amazon cuts product title limit to 75 characters on July 27
Amazon is capping product titles at 75 characters on July 27, 2026. Here is what sellers need to know about Item Highlights, AI rewrites, and Prime Day timing.
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Walmart Connect brings real purchase data into Google DV360 for YouTube ads
Walmart Connect today announced a Google Display & Video 360 partnership activating shopper audiences on YouTube with closed-loop retail sales measurement.
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AI ad spend forecast cuts ChatGPT down to size
EMARKETER puts ChatGPT's US chatbot ad ceiling at $5bn by 2030. Elkjop's NOK 20m GDPR fine, TikTok Shop RFP budgets, and lingering Google ranking volatility.
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Apple bets on Gemini, TikTok rewrites the shop, and GDPR heads to Luxembourg
Apple's WWDC Gemini deal, TikTok Shop's sweeping creator governance overhaul, Nielsen's Italy four-screen launch, and a GDPR referral that could redraw how ad tech platforms publish their data contracts.
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Amazon lets shoppers design custom merch via Alexa for Shopping
Amazon today added AI-powered custom merch design to Alexa for Shopping, converting text prompts into T-shirts, hoodies, and tumblers for all U.S. customers.
