Walmart's Scintilla API opens retail data to media partners
Walmart Data Ventures launches Scintilla Media Data Feed, giving agencies and tech partners scalable API access to 500 retail data elements for media planning.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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OpenAI's privacy policy now lets advertisers send purchase data
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
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Amazon's ad business crossed $70B TTM - and that's not even the biggest story
Amazon Q1 2026: advertising hit $17.2B at 24% growth and crossed $70B TTM, while AWS infrastructure and AI chip deals redraw the map for the ad industry.
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Albertsons brings grocery shopper data to YouTube via Google's ad suite
Albertsons Media Collective joins Google's Commerce Media Suite, connecting first-party shopper signals to YouTube and DV360 with SKU-level sales reporting.
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PayPal bets on payment data to fix advertising's identity problem
PayPal today launched Ads ID, a free deterministic identifier built on 400M+ verified payment accounts, integrating with Magnite, PubMatic, Rokt, and Taboola.
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Google Shopping tab now mixes ads into free listing grids
Google is now inserting sponsored ads into the free listing grid in the Shopping tab, completing a pattern that started in AI Mode and main search results.
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Shopify's myshopify.com gap exposes merchants to unstoppable bot floods
A Shopify merchant traced 500+ fake carts per hour to a subdomain Shopify controls, exposing a structural gap that custom WAF rules and Cloudflare cannot close.
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Amazon, Meta, Microsoft, Salesforce and Stripe join UCP Tech Council
Amazon, Meta, Microsoft, Salesforce, and Stripe join the UCP Tech Council today, expanding the open standard for agentic commerce beyond its founding members.
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Amazon Rufus 'Tell us about you' ties search results to saved shopper profiles
Amazon Rufus now saves shopper identity - style, hobbies, household details - and applies it to every future product search and ASIN ranking on the platform.
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California exposes Amazon's secret price-fixing network with vendors
California releases unredacted court evidence showing Amazon coordinated retail price increases with Levi's, Walmart, Chewy, Target, and other major brands.
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Amazon's Seller Assistant now checks review sharing eligibility per variation
Amazon's Seller Assistant now flags which variations lose review sharing as the May 31 phased rollout deadline closes in on marketplace sellers worldwide.
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US digital ad revenue hits $294.6B in 2025 - social and video lead the surge
IAB and PwC report $294.6B in US digital ad revenue for 2025 - social up 32.6%, programmatic crossing $162B, and creator spend at $37B without any Olympics boost.
