Vehicle ads break free from Performance Max, now run in Standard Shopping
Google now allows vehicle ads in Standard Shopping campaigns, giving auto dealers granular budget controls and targeting options unavailable in Performance Max.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Amazon opens its full logistics network to any business with ASCS
Amazon today launched Amazon Supply Chain Services, opening its freight, fulfillment, and parcel shipping network to any business regardless of where it sells.
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Media.net bets on Fetch receipt data to fix open web attribution
Media.net integrates Fetch receipt data into open web ad targeting and sell-side measurement across display, video, CTV, and audio, powered by 13M daily scans.
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How a beauty creator turned 100,000 subscribers into a YouTube Shopping brand
BK Beauty's Lisa Howigi explains how microcreators and YouTube Shopping analytics drive more conversions than follower count in the beauty affiliate market.
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75,000 Amazon sellers hit $1M in 2025 - and AI made it possible
Amazon's 2025 Small Business Empowerment Report shows a record 75,000-plus sellers surpassing $1M in annual sales, driven by AI tools and FBA logistics tools.
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Google makes pickup cost and minimum order value mandatory in UK and EEA
Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.
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Google brings AI Max to Shopping campaigns, targeting conversational queries
Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.
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Amazon's Rufus now shows a full year of price history to 50M shoppers
Amazon expands Rufus price history to 365 days for 50 million-plus shoppers in the U.S., UK, and India, adding auto-buy and scheduled actions in May 2026.
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Amazon Prime Day is back in June 2026 - and marketers need to plan now
Amazon confirmed Prime Day 2026 for June, spanning 26 countries. Here is what the timing shift means for advertisers, sellers, and the retail media calendar.
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Amazon Ads Data Manager: what ADM actually does and how to plug it in
Amazon Ads Data Manager (ADM) is a standalone platform for uploading, organizing, and activating first-party data across DSP, AMC, and Events Manager via API.
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The iceberg below the ad market: what Big Tech Q1 results actually show
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
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Amazon's MCF and Buy with Prime packaging shift hits seller cost structures
Amazon SIPP now covers MCF and Buy with Prime, eliminating overboxes and packing slips while applying per-unit discounts of up to $1.32 for qualifying US sellers.
