Google clarifies brand usage in Shopping product titles
Google updated its Merchant Center product title policy on October 3, 2025, clarifying that only manufacturers can use their own brand name in the short_title attribute for resold products.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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OpenAI launches instant checkout for ChatGPT with Stripe partnership
OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
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Pinterest launches Top of Search ads for visual shopping transformation
Pinterest unveils Top of Search ads on September 25, 2025, targeting high-intent shoppers with 29% higher CTR and new local inventory advertising tools.
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Samsung confirms ads on smart fridges costing over $1,800
Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
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Topsort partners with Skai to expand global retail media reach
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
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Major merchants welcome AI agents, Amazon blocks competition
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
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Albert Heijn earns first retail media certification under new IAB Europe programme
Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
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UK retail media spending drives digital ad growth to £45 billion by 2026
Digital advertising in Britain shows resilience with retail media emerging as fastest-growing channel while artificial intelligence transforms campaign automation despite industry concerns.
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Alliance Digitale unveils comprehensive drive-to-store framework across four publications
French digital marketing organizations receive detailed roadmap spanning investment tracking, multilocal strategies, measurement protocols, and catalog digitalization during September 24 event.
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MediaMarktSaturn launches first offsite retail media program with Unlimitail
MediaMarktSaturn expands advertising reach beyond owned properties through strategic partnership, targeting high-intent shoppers across open web with privacy-safe first-party data leveraging.
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Microsoft launches global supplemental feeds for Merchant Center efficiency
Microsoft announces targeted product catalog updates without complete data reuploads as peak advertising season approaches.
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Best Buy partners with Magnite to scale programmatic advertising reach
Best Buy Ads expands programmatic capabilities through exclusive SSP partnership with Magnite, targeting broader advertiser access across onsite and offsite inventory
