Retail media networks embrace RTB for sponsored products
Pentaleap and Teads announce industry-first integration enabling real-time bidding for onsite sponsored product advertisements across multiple retail networks.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Walmart limits beauty sales to brand owners and authorized sellers
Retail giant restricts third-party sellers in beauty categories, requiring enhanced documentation for continued marketplace access.
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TripleLift reports 10x growth in advertiser spend during Prime Day
TripleLift achieved remarkable 10x year-over-year growth in advertiser spending during recent Prime Day events.
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Made in USA pasta company scales to all 50 states with Amazon tools
North Dakota sisters leverage Amazon services to expand farm-grown pasta from local stores to national network.
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FTC cracks down on false "Made in USA" claims across marketplaces
FTC targets Amazon, Walmart sellers while warning six companies for misleading origin claims across online platforms.
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Amazon launches ad tech activation partners program
Company formalizes DSP partnerships to expand advertiser access and provide specialized training support.
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Criteo and Mirakl Ads launch global integration for marketplace revenue
Mid-to-long-tail advertisers gain access to $204B retail media opportunity through unified workflows and automated campaign management.
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Back-to-school shoppers begin purchasing earlier due to tariff concerns
Two-thirds of families start July shopping as spending reaches $39.4 billion amid inflation fears and retailer promotional events.
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IAB Europe releases updated retail media definitions for European markets
IAB Europe introduces comprehensive framework covering on-site, off-site and in-store advertising formats across digital landscape.
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IAB Europe releases retail media best practice guides
IAB Europe publishes comprehensive frameworks for buyers and networks to optimize retail media campaign performance across European markets.
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IAB Europe updates retail media guide for 2025 market
Comprehensive 101 resource addresses €10bn European sector growth.
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European retail media partnerships extend as measurement challenges persist
Brands working with 4-6 retail media networks doubled in 2025, while standardization gaps limit growth.
