Otto Group's dual role with Temu deliveries amid e-commerce challenges
The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Previous Posts-
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Google updates return policy structured data requirements for merchant listings
Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.
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Equativ and Titan OS partner to enhance CTV advertising with retail media data
Advanced targeting capabilities aim to reach 30 million European households.
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Amazon Sponsored Products best practices
A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.
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Google adds member pricing data type to merchant listings
Google updates structured data guidelines with member pricing support and clarifies pricing types for merchant product listings.
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Criteo reports record profits as retail media drives fourth quarter growth
Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.
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AI-powered contextual targeting reshapes ad delivery without cookies
New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.
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Amazon opens first physical beauty store in Italy
The Milan store expands the company's retail presence in Europe with a focus on beauty, personal care and pharmacy products.
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Amazon removes partial shipment splits for standard-size FBA products
Amazon changes inbound placement service fees and eliminates partial shipment splits option, impacting seller strategies.
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Amazon's advertising revenue surges 18% to reach $17.3 billion in Q4 2024
Analysis of Amazon's Q4 2024 advertising performance reveals significant growth and expansion into streaming video advertising services.
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Competition tribunal selects Prof Stephan's claim against Amazon over BIRA's case
UK competition tribunal chooses broader merchant claim led by Prof Stephan over BIRA's narrower case in Amazon marketplace dispute.
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European e-commerce to hit €565bn by 2029 as digital retail expands
New Forrester data shows Europe-5 online retail growth will outpace traditional stores with 7.8% annual increase through 2029.
