Amazon unveils AI Shopping Guides

Amazon launches AI-powered Shopping Guides, simplifying product research across 100+ categories with consolidated information and recommendations.

Amazon unveils AI Shopping Guides
AI Shopping Guides

Amazon has introduced a new feature called AI Shopping Guides to help customers research and purchase products more efficiently. Announced on October 9, 2024, this generative AI-powered tool aims to consolidate key information and product recommendations for over 100 product types in Amazon's U.S. store.

AI Shopping Guides leverage Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web to provide comprehensive content on various shopping needs, products, terminology, and more. The guides are designed to help customers understand different product types, key features to consider, and popular brands within a specific category.

How do AI Shopping Guides work?

According to Amazon, the AI Shopping Guides use large language models (LLMs) to analyze and synthesize information from various sources. These models identify the most relevant attributes, use cases, features, brands, and terminology for each product type. The LLMs then generate tailored guide descriptions based on this information, paired with product recommendations.

The technology behind AI Shopping Guides

Amazon Bedrock, the company's foundation model and AI tool platform, powers the AI Shopping Guides. This scalable system provides access to the latest AI technologies, enabling Amazon to efficiently build and scale generative AI applications across its vast product selection.

Availability and access

AI Shopping Guides are currently available for more than 100 popular product types, including televisions, living room tables, area rugs, smart watches, and more. The feature is accessible through the U.S. Amazon app (iOS and Android) and mobile website.

Customers can find AI Shopping Guides in several ways:

  1. Search autocomplete suggestions
  2. "Keep Shopping For" cards on the Amazon homepage
  3. Visiting Amazon.com/AIShoppingGuides

Integration with other AI features

AI Shopping Guides complement Amazon's existing AI-powered features, such as:

  1. Rufus: Amazon's generative AI-powered shopping assistant
  2. Review highlights
  3. Fit Review Highlights
  4. Visual search
  5. AI-generated product information

Benefits for customers

The new feature aims to simplify the product research process by:

  1. Reducing time spent researching before making a purchase
  2. Consolidating key information alongside relevant product selections
  3. Providing educational content and customer insights
  4. Offering a seamless transition from learning about products to browsing refined selections

Future developments

Amazon plans to expand AI Shopping Guides to cover more product types in the coming weeks and months. The company acknowledges that the technology is still in its early stages but believes it will significantly improve how customers learn about, explore, and discover products.

Key facts

  • Launched on October 9, 2024
  • Available for over 100 product types
  • Powered by Amazon Bedrock
  • Accessible through U.S. Amazon app and mobile website
  • Integrates with other AI features like Rufus and review highlights
  • Uses large language models to analyze and synthesize product information
  • Aims to reduce research time and simplify the shopping process